13 Facts About Timex Corporation

Timex Corporation was finally reorganized as the New England Watch Company in 1898, as its London sales office was placed into liquidation.

Timex Corporation continued to focus on high-priced watch models and eventually fell into receivership, discontinuing business in July 1912.

Timex Corporation felt that low cost could be accomplished through the combination of automation, the precision tooling techniques used in making fuse timers, and a simpler design than that of higher-priced Swiss watches.

Timex Corporation sold Durowe to the Swiss movement manufacturer ETA SA on September 1,1965.

Timex Corporation closed and consolidated worldwide operations, cutting the 30,000 employee workforce to 6,000.

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Timex Corporation entered the home computer business in a joint venture with Sinclair Research Ltd.

Timex Corporation had a solid reputation for durable products, and the company put increased efforts behind quality improvement.

Timex Corporation introduced the Indiglo night light during the Christmas shopping season in 1992.

Timex Corporation acquired Callanen International in 1991, the producer of Guess Watches, as part of its "multi-brand strategy".

In 1994, Timex Corporation acquired the Nautica Watches license and introduced Timex Corporation Data Link.

Under its Callanen subsidiary, Timex Corporation acquired the watch license for urban fashion designer Marc Ecko in 2002.

Timex Corporation entered the luxury market in 2005 when Timex's parent company acquired Swiss-based Vertime SA.

Since this change, Timex Corporation has introduced GPS enabled watches, heart rate monitor exercise watches, and similar devices.