Toy Biz was a toy company which later became a subsidiary of Marvel Entertainment and was renamed to Marvel Toys.
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12 Facts About Toy Biz
2.
In 1998, Toy Biz merged with Marvel Entertainment Group to bring it out of bankruptcy, with the two companies merging and creating Marvel Enterprises.
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3.
Toy Biz was absorbed into Marvel Enterprises, and its main toy subsidiary was renamed Toy Biz, as consumers were familiar with the brand.
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4.
In 1990, Charan, including the Toy Biz subsidiary, was purchased by businessman Ike Perlmutter.
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5.
In 1993, Toy Biz made a deal for "exclusive, perpetual, royalty-free licenses" of Marvel Characters for 46 percent of Toy Biz equity.
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6.
In 1995, Toy Biz acquired Spectra Star, Inc and Quest Aerospace Education, Inc, both toy companies.
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7.
Toy Biz entered the electronic learning aids segment of the toy industry in 1996 with a licensing agreement with Apple Computer.
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8.
In 1999, Toy Biz ventured into professional wrestling, acquiring the master toy license to World Championship Wrestling .
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9.
Toy Biz licensed products for Total Nonstop Action Wrestling, Curious George and Code Lyoko.
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10.
Toy Biz outsourced much of the manufacturing to Toy Biz Worldwide Ltd.
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11.
Toy Biz introduced a series called the Legendary Comic Book Heroes – making action figures of non-Marvel Comic characters, though it suffered with poor sales.
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