Ravi Varma Kulasekhara, most ambitious ruler of Venad, carried out a successful military expedition to Pandya and Chola lands in the early 14th century CE.
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Name Venad is believed to be derived from Vel+natu meaning the territory of the Vel chieftains.
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Venad had a kind of chiefly rule with principles of succession, indicated by the term kuru, that is, the rights of the chief and the order of succession within the chief's household.
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The rulers of Venad owed their importance to exchange of spices and other products with the Middle Eastern and Chinese merchants.
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Ancient political and cultural history of Venad was almost entirely independent from that of the rest of Kerala.
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The rulers of Venad, known as "Venad Adikal", owed their importance to exchange of spices and other products with the Middle Eastern and Chinese merchants.
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Chiefs of Venad were always determined to extend their sway into the Ay territory.
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Venad, now known as the kingdom of the Cheras or the Kulasekharas, was intermittently subject to the Pandyas during this period.
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