15 Facts About Vodafone Ireland

1.

Vodafone Ireland Limited, a wholly owned subsidiary of the Vodafone Group, is a mobile phone network and broadband provider in the Republic of Ireland.

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2.

Vodafone Ireland offers a full range of contract and prepay services, including mobile telephony and mobile broadband.

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3.

In some areas, Vodafone has made use of Local-Loop Unbundling and has its own equipment in the local exchange operated in partnership with BT Ireland.

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4.

Numbers issued by Vodafone Ireland usually start with 087, however full number portability is in use in Ireland so the mobile prefix is not a reliable indicator of which network the number is hosted on.

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5.

In 2000, Vodafone Ireland made an offer for the company to Eircell's parent, Eircom, which saw the company demerge from Eircom plc into a separate plc, Eircell 2000 plc, which was then acquired by Vodafone Ireland.

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6.

Vodafone Ireland saw Eircell undergo a major rebranding exercise on its acquisition by the group.

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7.

When Vodafone Ireland rebranded with their trademark shade of red, the tagline used was "Red is the new purple, Vodafone Ireland is the new name for Eircell".

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8.

Vodafone Ireland introduced UMTS services in 2004, launching the first handsets in November.

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9.

In January 2009 it was revealed that Ireland was nearly the most profitable market in the world for multinational mobile operators like Vodafone.

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10.

In March 2011, Vodafone Ireland pleaded guilty to four breaches of the Data Protection Act at the Dublin District Court.

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11.

Vodafone Ireland admitted in June 2012 it had not returned more than half of the €1.

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12.

Department of Justice advised Vodafone Ireland publishing details of data requested by the Gardai and other Irish authorities might compromise national security and hinder the investigation of serious criminal activity but it subsequently published the data.

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13.

On 13 November 2007, Vodafone Ireland announced the acquisition of Perlico, a small fixed line phone and broadband services reseller for €80m.

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14.

On 22 July 2009, BT Ireland agreed to transfer its consumer voice, broadband data and small business operations in Ireland to Vodafone, leap-frogging the company into a leading role as a fixed-line broadband operator in the country.

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15.

Under the terms of the deal Vodafone Ireland leased capacity on BT's fixed line network for the services.

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