28 Facts About Walkers crisps

Walkers crisps is a British snack food manufacturer mainly operating in the UK and Ireland.

Walkers crisps is best known for manufacturing potato crisps and other snack foods.

Walkers crisps was founded in 1948 in Leicester, England, by Henry Walker.

In 1989, Walkers crisps was acquired by Lay's owner, Frito-Lay, a division of PepsiCo.

In 2019, Walkers crisps reunited with the Spice Girls, with the 1990s girl band featuring in a campaign.

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Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps.

In 2018, Walkers crisps launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade.

Potato crisps were becoming increasingly popular with the public; this led managing director R E Gerrard to shift the company focus and begin hand-slicing and frying potatoes.

In 1954, the first flavoured Walkers crisps were invented by Joe “Spud” Murphy who developed a technique to add cheese and onion seasoning during production.

Later that year, Walkers crisps introduced Cheese and Onion, and Salt and Vinegar was launched in 1967 .

Walkers crisps logo, featuring a red ribbon around a yellow sun, is noticeably similar to Lay's.

In 2000, Lineker's Walkers crisps commercials were ranked ninth in Channel 4's UK wide poll of "The 100 Greatest TV Ads".

In September 2001, Walkers crisps ran a "Moneybags" promotion where £20, £10 and £5 notes were placed in special winning bags.

Walkers crisps updated its packaging style in June 2007, moving to a brand identity reminiscent of the logo used from 1998 to 2006.

Many of Walkers brands were formerly branded under the Smiths Crisps name.

In 1997, Walkers crisps became the brand name of Quavers and Monster Munch snacks.

In January 1999, Walkers launched Max, a brand with a range of crisps and then a new-look Quavers in March 1999.

In January 2003 Walkers crisps bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002.

In July 2008, Walkers launched its "Do Us a Flavour" campaign, challenging the public to think up unique flavours for its crisps.

In summer 2009, Walkers launched its premium "Red Sky" brand of "all natural" potato crisps and snacks.

In early 2013, Walkers crisps revised its packaging, with a new design and typeface.

In 2015, Walkers crisps launched the "Bring me Back" campaign, reintroducing Barbecue, Cheese and Chive, Beef and Onion, Lamb and Mint and Toasted Cheese flavours for a limited time.

On 10 April 2016, Walkers crisps launched the Spell and Go promotion, again fronted by Gary Lineker.

Walkers crisps claimed the dress was inspired by litter she had seen on a beach.

In 2016, Walkers produced a limited edition 'Winners - Salt and Victory' crisps to commemorate its home-town football team, Leicester City, winning the Premier League for the first time.

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In January 2019, Walkers crisps unveiled new packaging for its main range, celebrating its British heritage through its design.

In December 2018, Walkers crisps launched a recycling scheme for crisp packets after it was targeted by protests on the issue.

However, as UK consumers eat 6 billion packets of crisps per year, with Walkers producing 11 million packets per day, the campaign organisation 38 Degrees noted this represents only a small fraction of the number of packets made and sold annually.