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18 Facts About William Coors

1.

William Kistler Coors was an American brewery executive with the Coors Brewing Company.

2.

William Coors was affiliated with the company for over 64 years, and was a board member from 1973 to 2003.

3.

William Coors was a grandson of Adolph Coors, the company's founder.

4.

William Coors earned a bachelor's degree from Princeton University in 1938, and a master's degree in chemical engineering in 1939.

5.

William Coors had three daughters with his first wife Geraldine, who suffered from alcoholism and died of illness.

6.

William Coors remarried in the 1960s and he and his wife, Phyllis, had one son, Scott.

7.

William Coors climbed Mount Kilimanjaro in 1974 at age 58, as part of his pursuit of physical and spiritual health in the 1970s.

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Adolph Coors
8.

William Coors received the Golden Plate Award of the American Academy of Achievement in 1981 and was the Host of the 1985 Achievement Summit in Denver.

9.

William Coors turned 100 in August 2016 and died on October 13,2018, aged 102.

10.

William Coors entered the family business as a chemical engineer for Coors Brewing Company in 1939.

11.

William Coors was respected in the industry for his ability in packaging, bottling, and engineering.

12.

William Coors is credited with pioneering the recyclable two-piece aluminum can, which is standard throughout the industry.

13.

William Coors was elected to the board of directors in 1973.

14.

For example, Joe's public opposition to the Equal Rights Amendment in 1988 earned the company the ire of feminist groups, even though William Coors was on record supporting the amendment.

15.

William Coors was criticized for remarks he made on February 23,1984, in a seminar held by the Minority Business Development Center in Denver.

16.

William Coors apologized in a press conference the next day for his "unfortunate choice of words and lack of sensitivity," and said he hoped his commitment to minority groups spoke louder than his words.

17.

William Coors stated that his words were taken out of context by the Rocky Mountain News, which he later sued for libel.

18.

In 1987, William Coors dropped his libel suit after the Rocky Mountain News printed an article commending William Coors' good record with the minority community, and expressing regret for the headline over the February 24,1984 article.