WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England.
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12 Facts About WPP plc
2.
On 25 November 2004 WPP plc closed the Burntwood factory, and stopped manufacturing Picquotware; all assets were sold on 14 December 2004.
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3.
WPP plc's acquisitions continued into the 1990s, when WPP plc bought firms in the healthcare advertising, digital-marketing, online shopping, digital media, data management, retail and corporate consultancy, and sports-marketing industries.
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4.
In October 2008, WPP plc acquired market research firm Taylor Nelson Sofres for £1.
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5.
In June 2012, WPP plc agreed to acquire the digital advertising agency AKQA for US$540 million.
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6.
In November 2015, WPP plc agreed to acquire a majority stake in Essence, a global digital agency.
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7.
In November 2016, WPP plc announced it will be acquiring PEP, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in the US.
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8.
At the time, many WPP plc agencies operated mostly independently and competed for accounts.
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9.
WPP plc instituted a plan to reposition WPP as a "creative transformation company" and make its offer simpler.
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10.
In July 2022, WPP plc acquired Corebiz, a Latin American ecommerce agency, for an undisclosed amount.
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11.
WPP plc is a large holding company involved in communications, advertising, public relations, and other businesses.
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12.
WPP plc-owned brand consultancies include Superunion and Landor.
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