12 Facts About WPXI

WPXI is a television station in Pittsburgh, Pennsylvania, United States, affiliated with NBC and owned by Cox Media Group.

WPXI televised the Jerry Lewis MDA Telethon as the "Love Network" affiliate of the annual fundraiser for the Pittsburgh market, until the Muscular Dystrophy Association decided to move the event from syndication to ABC as the MDA Show of Strength in 2013; the show ended the next year.

WTOV still used WPXI's former look until October 2010, and WJAC-TV adopted WPXI's current design in October 2011.

WPXI currently uses the number 11 drawn into a circle, which debuted in 1987.

WPXI previously used the NBC Peacock in its logo, which was copied by sister stations WTOV and WJAC and is still used by WTOV, but revamped its own look in October 2004.

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Since its sign-on in 1957, WIIC, and later WPXI, has aired a mix of syndicated first-run shows, off-network reruns, and afternoon movies throughout its history, although by the 1980s the schedule would become less dependent on most of this product in favor of more talk fare and an expanding newscast.

Today, WPXI's syndicated programming focuses on hard-hitting news and lifestyle platforms.

Nowadays in addition to being in a dead heat for number one in local news ratings, WPXI is currently one of NBC's strongest major-market affiliates overcoming any lags due to the station's delays in signing on in its early years and despite the fluctuating strength of network programming.

WPXI has since scaled back the length of its weekend morning newscasts.

Since dropping "Move Closer to Your World" in the late 1990s, WPXI is known to commission its own theme music from various composers.

Also during this period, WPXI had in increase during the morning hours and the WPXI-produced 10 p m news remained in first place.

WPXI was the first station in Pittsburgh to make use of additional programming on its digital channels.