Yoga pants are high-denier hosiery reaching from ankle to waist, originally designed for yoga as exercise and first sold in 1998 by Lululemon, a company founded for that purpose.
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Yoga pants are high-denier hosiery reaching from ankle to waist, originally designed for yoga as exercise and first sold in 1998 by Lululemon, a company founded for that purpose.
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Yoga pants increased in popularity, to the point where by 2014 American teenagers preferred them to jeans; the jeans manufacturer Levi Strauss, threatened with "an existential crisis", was obliged to make some of its jeans stretchy.
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Yoga pants took some years to spread around the world; the first Lululemon store in Europe opened in 2014, in London's Covent Garden.
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Many styles and brands of yoga pants are available at a wide range of prices, determined primarily by brand: in 2015, a high-end pair from the specialist retailer Lululemon cost $98, whereas a less well-known brand sold by the general retailer Target cost $20.
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Basic yoga pants are black, tight-fitted, boot-cut, flared, and reversible; they are made of a four-way stretch fabric, with a flat elastic waistband at the top.
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Yoga pants have migrated from the yoga studio to the high street; from the early 2010s, they have increasingly been used as everyday casual wear.
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Yoga pants have even been adopted as office wear; in 2014, Betabrand's "dress pant yoga pants" became its bestselling product.
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Jessica Grose, writing in Slate, responded that whatever was done to yoga pants to make them look more like dress pants, they were still leggings.
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Rachel Marlow, writing in Vogue, noted that yoga pants had become acceptable wear for women "on the school run, in the line for morning coffee, over a business lunch, or even drinks".
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Hollie Shaw, writing in the Financial Post in 2015, noted the "Lululemon effect" which had replaced jeans with yoga pants and observed that men too were starting to wear them instead of denim.
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