Yonex produces equipment and apparel for tennis, badminton, golf, and running.
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Yonex produces equipment and apparel for tennis, badminton, golf, and running.
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Yonex produces athletic shoes and apparel including t-shirts, jackets, skirts, shorts, hoodies, leggings and hats.
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Yonex was later forced out of this market because of the invention of plastic floats.
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Yonex began to experiment with graphite shafts for both types of rackets and found that these would be useful for golf clubs.
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In 1982 Yonex came out with the new oversized tennis racquet in the REX-series with the R-7 and R-10 racquets.
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In 1992 Yonex introduced the widebody badminton racket, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones.
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Yonex describes itself as the world leader in golf, tennis and badminton equipment.
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Yonex has been teaming up with OCBC since 2007 to host the annual US Open Grand Prix Badminton Championships.
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Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation which organizes the World Championships.
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Yonex is significant in the tennis and golf industries as well and is a major sponsor of professional athletes in all three sports.
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Yonex signed a contract with Chinese Taipei Badminton Association regarding national team jersey sponsorship in 2014.
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In May 2016, Yonex was ultra vires to criticize the Taiwan national team players who have violated the dress code.
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Yonex sent official documents to the Chinese Taipei Badminton Association threatening to sue the national team head coaches if the Association could not provide a reasonable answer.
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For example, Yonex was dissatisfied that badminton player Liao Kuan-Hao used his personal sponsor bat and then Yonex was ultra vires to ask Chinese Taipei Badminton Association to fine Liao and force him be suspended for six months.
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