Adidas Originals is a brand of a line of casual and sportswear created by German multinational corporation Adidas.
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Adidas Originals is a brand of a line of casual and sportswear created by German multinational corporation Adidas.
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Famous Trefoil logo, formerly used on all Adidas Originals products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas Originals line.
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Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s.
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In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.
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Separate to the house party campaign, Adidas Originals launched the All Day I Dream About Sneakers campaign in late 2008.
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In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.
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In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Nick Young, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, and Marcelo.
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In 2021, Adidas Originals has launched its first NFT drop, "Into The Metaverse", in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators.
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In collaboration with Ready Player Me, Adidas Originals will develop an experimental cross-app avatar platform for the metaverse.
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