AMC AMX is a two-seat GT-style muscle car produced by American Motors Corporation from 1968 through 1970.
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AMC AMX is a two-seat GT-style muscle car produced by American Motors Corporation from 1968 through 1970.
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One was a fiberglass two-seat "AMC AMX", and the other was a four-seat "AMC AMX II".
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AMC AMX executives saw the opportunity to change consumers' perceptions of the automaker from Romney's economy car image, to the realities of the new marketplace interested in sporty, performance-oriented vehicles.
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The AMC AMX was the first steel-bodied, two-seat American performance car since the 1957 Thunderbird, Ford's original two-seater having long since evolved into a four-seat personal luxury car.
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The AMC AMX was the only mass-produced, domestic two-seater to share the market with Chevrolet's Corvette since the 1957 Thunderbird.
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AMC AMX was introduced to the press at the Daytona International Speedway on 15 February 1968; just over four months after the Javelin went on sale.
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AMC AMX was not only sporty and attractive, but it introduced many industry firsts.
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The AMC AMX was promoted as "the only American sports car that costs less than $3500".
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Journalists gave it a real run workout on all kinds of terrain and wrote "that the AMX is one of the best-looking cars – if not the best-looking car – made in the U S A ".
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Super Stock AMC AMX was meant for the race track and lacked comfort equipment such as a heater.
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American Motors 1970 AMC AMX advertising headlined, "We made the AMC AMX look tougher this year because it's tougher this year".
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Two-seat AMC AMX was built for three model years following its debut as a mid-year model on 15 February 1968.
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However, overall economic conditions changed with spiraling inflation pushing sales of smaller cars along with the insurance companies' decision to penalize high-powered automobiles resulting in decreasing the sports-type car market segment, and the AMC AMX was made into a high-performance model of the 4-seat Javelin starting in 1971.
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All of the Australian AMC AMX interiors were finished in black and featured unique seats, door panels, and a fiberglass RHD dashboard with a wood-grained instrument cluster in front of the driver.
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The AMC AMX GT show car provided several design clues to future production models and performance options.
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