11 Facts About Atlus USA

Atlus West, formerly known as Atlus USA, Inc, is the North American publishing branch of Japanese video game company Atlus, primarily known for localizing games for both them and other third-party developers.

In November 2013, Atlus USA was restructured to be governed under Sega of America after Sega Sammy acquired their parent company through Index Corporation.

Atlus USA West is notable in its localization approach in preserving as much of the original material as possible, including any cultural references.

Atlus USA was formed because Atlus wanted to establish a local company in the United States.

Namba joined Atlus USA following the release of Revelations: Persona in 1996, and his first work was for Persona 2: Eternal Punishment.

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Atlus USA worked on the greater majority of games localized during the following nine years before moving to work for Nintendo Treehouse prior to 2016.

Since the release of Persona 2: Eternal Punishment in 1999, Atlus USA has adopted a policy of keeping their localizations as close as possible to the original Japanese versions, a tradition they have followed to the present day.

For games developed by other companies, Atlus USA makes inquiries about the game's availability for licensing, then purchase an import copy, and if they are impressed make a pitch to the game's developers.

Atlus USA tries to keep voice actors consistent between games which use the same cast of characters, but when a voice actor is unavailable, they will recast with an actor who sounds as close as possible to the original so there is minimal disruption to continuity.

The next original game to be released by Atlus USA was Persona 2: Eternal Punishment: its prequel Innocent Sin was considered, but workload and content issues meant that it remained exclusive to Japan.

Atlus USA later picked up the publishing rights to Dragon's Crown after original publisher UTV Ignition Entertainment ran into financial trouble.