12 Facts About Bluefin Labs

Bluefin Labs is a defunct Cambridge, MA-based social TV analytics company that uses publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.

Bluefin Labs's flagship product offering, Bluefin Labs Signals, is a tool for accessing, interpreting, and analyzing this social TV data.

Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008.

Just as HSP created algorithms that can “ground” the meaning of a word within a larger context, Bluefin Labs is using deep machine learning to ground the meaning of a given comment pulled out from a social media stream.

Bluefin Labs uses proprietary algorithms to match social media comments to televised content.

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Bluefin Labs employs a proprietary algorithm for sentiment and gender analysis of the social media comments.

Bluefin Labs calls this mapping of social media commentary back to its televised stimulus the "TV Genome" – a highly complex endeavor that, like the Human Genome Project, requires immense computational resources along with deep-rooted techniques in cognitive science and machine learning.

Bluefin Labs has a view into more than 5 billion public-facing social media comments each month, tied to a continuously growing video fingerprint archive of more than one million distinct airings of TV shows and commercials.

Bluefin Labs Signals is a social TV analytics suite that measures and organizes the conversations about TV that take place in social media.

Bluefin Labs Signals is being used in various areas of the TV advertising ecosystem, including: research and audience insights, media planning and buying, TV ads sales negotiations, and TV ad creative development and optimization.

Bluefin Labs received initial Series A funding by Redpoint Ventures, one of the world's top venture capital firms whose investments include: TiVO, Netflix, MySpace, Excite, Juniper, and Right Media.

In January 2012, Bluefin Labs announced it had raised $12 million in a Series B round led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures.