12 Facts About Bluefin Labs

1.

Bluefin Labs is a defunct Cambridge, MA-based social TV analytics company that uses publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.

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2.

Bluefin Labs's flagship product offering, Bluefin Labs Signals, is a tool for accessing, interpreting, and analyzing this social TV data.

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3.

Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008.

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4.

Just as HSP created algorithms that can “ground” the meaning of a word within a larger context, Bluefin Labs is using deep machine learning to ground the meaning of a given comment pulled out from a social media stream.

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5.

Bluefin Labs uses proprietary algorithms to match social media comments to televised content.

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6.

Bluefin Labs employs a proprietary algorithm for sentiment and gender analysis of the social media comments.

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7.

Bluefin Labs calls this mapping of social media commentary back to its televised stimulus the "TV Genome" – a highly complex endeavor that, like the Human Genome Project, requires immense computational resources along with deep-rooted techniques in cognitive science and machine learning.

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8.

Bluefin Labs has a view into more than 5 billion public-facing social media comments each month, tied to a continuously growing video fingerprint archive of more than one million distinct airings of TV shows and commercials.

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9.

Bluefin Labs Signals is a social TV analytics suite that measures and organizes the conversations about TV that take place in social media.

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10.

Bluefin Labs Signals is being used in various areas of the TV advertising ecosystem, including: research and audience insights, media planning and buying, TV ads sales negotiations, and TV ad creative development and optimization.

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11.

Bluefin Labs received initial Series A funding by Redpoint Ventures, one of the world's top venture capital firms whose investments include: TiVO, Netflix, MySpace, Excite, Juniper, and Right Media.

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12.

In January 2012, Bluefin Labs announced it had raised $12 million in a Series B round led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures.

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