11 Facts About Boom Radio

Boom Radio is an independent, commercial, national radio station in the United Kingdom.

The programming for Boom Radio is recorded and presented remotely by its presenters from their own homes, rather than being done in a traditional in-house studio setting.

Idea for Boom Radio was conceived and developed by Phil Riley and David Lloyd, two radio executives with lengthy careers in commercial radio, who felt there was a gap in the market for a station aimed at the baby boomer generation, which they felt was being overlooked by other stations.

Plans for the launch of Boom Radio were announced on 23 November 2020, when Riley and Lloyd confirmed the station would launch on DAB early the following year.

On 3 June 2022 Boom Radio announced plans to launch a spin-off station in July.

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Boom Radio Light plays music from the 1950s, standards and easy listening, and would be initially available online and via smart devices, as well as on DAB in Salisbury with plans to expand its DAB output.

In October 2022 Boom Radio launched a £1m television advertising campaign featuring presenter David Hamilton.

Boom Radio went on air against the backdrop of the COVID-19 pandemic and opted to follow a model whereby its presenters were presenting their shows remotely from home-based studios.

Kevin Hilton of the International Broadcasting Convention writes that Boom Radio is believed to be the first national UK radio station not to have a central studio building.

Launch of Boom Radio came at a time when BBC Radio 2, a station favoured by the boomer generation, began to cut down on the number of older songs it was playing in an attempt to attract a younger audience, and in particular a demographic it described as "Mood Mums", women in their 30s and 40s with busy lives and children.

On 14 August, Boom presented a day of programming dedicated to pirate radio to coincide with the 55th anniversary of the Marine Offences Act 1967 that had made pirate radio stations illegal.