20 Facts About BrewDog

BrewDog is a multinational brewery and pub chain based in Ellon, Scotland.

BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie.

In 2011, BrewDog was described as "one of the prime movers" behind the campaign which changed the law in 2011 to allow new beer measures in Britain.

In February 2016, BrewDog open-sourced its beer recipes to the public, making them a form of Free Beer.

In December 2019 BrewDog opened its first bar in Ireland, at the Capital Dock development in the upmarket Grand Canal Dock area of Dublin.

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In February 2021, BrewDog launched a new visual identity, which was designed by the London and New York based creative studio Made Thought.

In 2008, BrewDog was accused of aggressive marketing by UK drinks industry watchdog the Portman Group and risked having its products withdrawn from British shops.

BrewDog denied these allegations and countered that Portman was impeding the development of smaller brewing companies.

In December 2008, after an eight-month long dispute and a preliminary adjudication, which had ruled against the company, BrewDog was cleared of all breaches of Portman's code of practice and permitted to continue marketing its products without making any changes to the packaging.

BrewDog has produced progressively stronger beers and has claimed to have made the 'strongest beer ever brewed' more than once.

BrewDog claimed that this set new records not only for alcoholic strength in a beer, but for price.

In March 2017, BrewDog threatened legal action against an independent pub based in Birmingham called Lone Wolf, a trademark owned by BrewDog.

In March 2018, BrewDog produced Pink IPA, a limited edition bottling of Punk IPA brought out to coincide with International Women's Day and intended to highlight the gender pay gap.

In May 2019, BrewDog was accused of stealing marketing concepts from public relations firm Manifest London, and from job applicants using fake interviews and other deceptive practices.

In June 2021, a group of over 100 former BrewDog employees published an open letter criticising the firm's business practices and the treatment of its employees.

In July 2021, a BrewDog advert was banned by the ASA for 'misleading claims'.

BrewDog won the 2008 Prince's Scottish Youth Business Trust Young Entrepreneur of the Year award.

BrewDog won the Tenon Entrepreneur of the Year Award for demonstrating exceptional vision and leadership at the 2008 National Business Awards for Scotland.

In 2012, BrewDog revealed that Diageo had threatened to withdraw funding from BII Scotland's annual awards if BrewDog won the Best Bar Operator award.

In 2018, BrewDog achieved a two-star accreditation from Best Companies.