12 Facts About Bright Health

Bright Health is an American health insurance company based in Minneapolis, Minnesota.

Bright Health said it would focus on "consumer-centric" technology, facilitating patient experiences through digital interfaces.

In 2017, Bright Health acquired the marketing firm Spyder Trap, and its founder became Bright Health's Chief Technology Officer.

Bright Health aligned with Mercy Health, the largest hospital system in Ohio, in July 2018 and partnered with Mount Sinai in New York to offer Medicare Advantage plans the next month.

Bright Health closed a $200 million Series C financing round in November 2018, bringing the total raised to more than $440 million.

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In 2019, Bright Health joined America's Health Insurance Plans, a trade association for health insurance companies, and expanded into parts of New York, Ohio, and Tennessee.

In January 2020, Bright Health appointed former Target exec Cathy Smith to be the new CFO, replacing Don Powers.

That same month, the company announced it would acquire Brand New Day Bright Health Plan, increasing its reach in the Medicare Advantage market.

Bright Health became Minnesota's first "unicorn" when it reached a valuation of $1 billion.

Bright Health raised $500 million in Series E funding in September 2020.

Bright Health announced another acquisition in California, Central Health Plan of California Inc, further growing the Medicare Advantage business.

Bright Health has three technology components: a user interface, a data analytics module, and a platform that works with electronic medical records and telemedicine companies.