19 Facts About Brand


Brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

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Brand's has shown that amphorae used in Mediterranean trade between 1, 500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality.

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Brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.

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Brand identity is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc.

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Brand identity includes both the core identity and the extended identity.

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Brand's attributes are a set of labels with which the corporation wishes to be associated.

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Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness is a precondition to purchasing.

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Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods.

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Brand recognition refers to consumers' ability to correctly differentiate a brand when they come into contact with it.

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Brand recognition is often the mode of brand awareness that operates in retail shopping environments.

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Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors.

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Brand line allows the introduction of various subtypes of a product under a common, ideally already established, brand name.

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Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

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Brand identity is what the owner wants to communicate to its potential consumers.

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Brand can be used to attract customers by a company, if the brand of a company is well established and has goodwill.

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Brand trust is the intrinsic 'believability' that any entity evokes.

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Brand trust is often used as an important part of developing the portrayal of the business globally.

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Brand extension is the system of employing a current brand name to enter a different product class.

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Brand protection is the set of preventive, monitoring and reactive measures taken by brand owners to eliminate, reduce or mitigate these infringements and their effect.

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