Clifford Brooks Stevens was an American industrial designer of home furnishings, appliances, automobiles, and motorcycles, as well as a graphic designer and stylist.
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15 Facts About Brooks Stevens
2.
In 1944, along with Raymond Loewy and eight others, Brooks Stevens formed the Industrial Designers Society of America.
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4.
Brooks Stevens studied architecture at Cornell University from 1929 to 1933, and established his own home-furnishings design firm in 1934 in Milwaukee.
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5.
In 1959, Brooks Stevens opened a 12, 500sf automotive museum in Mequon, Wisconsin, which became a repository for his own designs as well as others—and became a production facility in the late 1980s for the Wienermobile fleet.
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7.
Brooks Stevens then designed Harley-Davidson motorcycles including the 1949 Hydra-Glide Harley, one of his first, helping create the new suspension forks in the front, bucket headlight, and the streamlined design.
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9.
Brooks Stevens designed the university logo for the Milwaukee School of Engineering in 1978 as a part of "The Diamond Jubilee" celebration.
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10.
Brooks Stevens designed a series of "Excalibur" racing sports cars in conjunction with Kaiser Motors.
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11.
Brooks Stevens modernized the Aero-Willys sedans that were offered in Brazil in the 1960s, and there is a very Studebaker Hawk-ish look to the body of these cars.
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13.
Brooks Stevens is credited with restyling the front end of the Volkswagen 411, marketed as the 412.
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14.
Brooks Stevens defined it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary".
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15.
Brooks Stevens's view was to always make the consumer want something new, rather than create poor products that would need replacing.
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