15 Facts About Brookstone

1.

Brookstone is a chain of retail stores in the United States and China.

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2.

Brookstone stores are generally found in airports and operates an online webstore.

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3.

Brookstone is distinctive in that it allows customers to play with any product in the store before making a purchase.

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4.

Brookstone's stores were to remain open and running as usual during the bankruptcy process.

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5.

In June 2014, Brookstone was purchased by the Chinese investment firm, Sailing Capital, and Chinese conglomerate, Sanpower, for more than $173 million.

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6.

Brookstone started out as a catalog company, with local and long-distance catalog circulations that initially were introduced from a classified ad in a Popular Mechanics magazine in 1965.

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7.

The demand for the unique products that Brookstone offered developed into a strong consumer, demand-based system that led to a need for specific Brookstone retail stores.

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8.

Brookstone fixed their customer base issue in the 1980s by introducing products in their stores that were not available in their catalogs; however, they still focused on unique tools and household goods.

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9.

Brookstone was purchased by an investment group including Greylock Management, Duncan, Cook and Co.

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10.

In 1992, Brookstone opened kiosks that offered Brookstone items, but contained a limited selection of items.

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11.

Brookstone evolved into a multimillion-dollar company while retaining a strong grip on their original theme of offering unique and interesting products.

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12.

In June 2014, Brookstone was purchased by the Chinese investment firm Sailing Capital and Chinese conglomerate Sanpower for more than $173 million.

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13.

Brookstone is in competition with The Sharper Image, a similar company that filed for bankruptcy in 2008, but continues to run its online storefront and catalog.

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14.

In November 2009, Brookstone received media coverage over the firing of Massachusetts man Peter Vadala.

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15.

Brookstone asserts it has a zero-tolerance policy on discriminatory harassment.

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