16 Facts About Brunswick Corporation

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845.

Brunswick Corporation owns major boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver and CZone, among many others.

Brunswick Corporation was founded by John Moses Brunswick Corporation who came to the United States from Switzerland at the age of 15.

Brunswick Corporation intended his company to be mainly in the business of making carriages, but soon after opening his machine shop, he became fascinated with billiards and decided that making billiard tables would be more lucrative, as the better tables then in use in the United States were imported from England.

In 1930, Brunswick Corporation sold the control of the record company to Warner Brothers and came out with a line of refrigerators.

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Previously, Brunswick Corporation had made two models of semi-automated, manually operated "spotting tables" for the tenpin sport, that the "Model A" unit replaced.

Brunswick Corporation patented a machine gun using a delayed blowback operation via a fluted chamber as part of the weapon's operation.

In 1997, Brunswick purchased the Roadmaster bicycle division, one of the last U S manufacturers of low-cost, mass-market bicycles.

In 1999, Brunswick Corporation sold its Roadmaster bicycle division and brand to Pacific Cycle.

In 2001, Brunswick Corporation acquired Hatteras Yachts from Genmar Industries for approximately $80 million in cash.

Brunswick Corporation has established regional headquarters in Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; and Dubai, UAE, to better serve its customers by designing, engineering, manufacturing and distributing products based on local needs, using local talent.

Brunswick Corporation disclosed that it had agreed to sell its bowling center business, which brought in $187 million in revenue in the prior year, to competitor Bowlmor AMF for $270 million.

Brunswick Corporation completed its exit from the bowling business in May 2015 with the sale of its bowling equipment and products division to BlueArc Capital Management, a private investment firm.

In May 2019, Brunswick Corporation announced the sale of Brunswick Corporation Billiards, Life Fitness, Cybex, Hammer Strength, Indoor Cycling Group, and SCIFIT for $490 million to KPS Capital Partners.

In May 2019, Brunswick Corporation announced it would be purchasing the largest marine franchisor in the United States, Freedom Boat Club.

Also in 2019, Brunswick Corporation announced a new business structure, Advanced Systems Group and named Brett Dibkey as President.