Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.
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Advantage of celebrity branding is having a product that the endorser likes and utilizes and incorporates into their lifestyle as well as having some knowledge about the product.
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Celebrity branding endorsements have considerable influence in sales when promoting a product and brand, as they can supply information, which is focused on the benefits and remarkable features of the product in an unbiased and standard form, which has a great effect on the business revenue.
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Many disadvantages for celebrity branding could involve the celebrity overshadowing the business or having too much over exposure, other factors could include bad image change or public controversy.
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When Celebrity Branding does not work out for a firm, the celebrity can be seen as a scheme to promote the person as a marketing instrument.
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Celebrity branding can take several different forms, from the appearance of a celebrity in advertisements for a product, service or charity, to a celebrity attending PR events, creating their own line of products or services, or using their name as a brand.
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Celebrity branding filed a lawsuit against Taco Bell and sued for $4 million.
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Celebrity branding's estimated earning of $51 million is from posting on her social media channels alone.
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Celebrity branding has become a marketing strategy to help appeal a brand to new consumers.
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Therefore, this is why celebrity branding and endorsing through technology has become increasingly more of a trend with initial touch points of communicational advertising.
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Celebrity branding has become a necessary tool for promoting and communicating brands.
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The social meanings within a celebrity branding are the attributes of the celebrity's individuality and the values of society.
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Mono-Celebrity branding is commonly used to expand the customer base, or to extend the brands.
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Evaluation of celebrity branding suggests that credible advertising messages, coupled with the right endorser, can build consumer loyalty for the brand.
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Celebrity branding is crucial in the delivery of a message from the communicators to the audience.
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Celebrity branding endorser needs to use persuasive communication to intrigue an audience into the brand's product or service.
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