49 Facts About Taco Bell

Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell in Downey, California.

Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California, in 1948.

Taco Bell took what he had learned and opened a new stand in 1951.

Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports.

Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina.

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Taco Bell agreed to meet all the coalition's demands to improve wages and working conditions for Florida tomato pickers in its supply chain.

Taco Bell began experimenting with fast-casual and urban concepts when it created U S Taco Co.

In 2016, Taco Bell launched the Taco Bell Cantina flagship store located on the Las Vegas strip.

In March 2020, Taco Bell announced that it would be converting 3 of its suburban stores into Cantinas this year as part of a test run.

In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered.

In February 2014, Taco Bell made its hot sauces available at grocery stores, sold in bottles.

In September 2016, Taco Bell opened a pop-up in New York City in the SoHo, Manhattan area called the Taco Bell VR Arcade.

In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest.

Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs.

In 2019 Taco Bell opened a pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" which opened for one weekend in August.

Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030.

In 1993, Taco Bell was part of product placement for the movie Demolition Man and updated their currently used logo.

In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station.

In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho, and renamed the stadium Taco Bell Arena.

In 2007, Taco Bell first offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the World Series, the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized.

In 2009, Taco Bell introduced a music video style commercial entitled "It's all about the Roosevelts" composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency.

Large advertising push by Taco Bell was begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm.

Taco Bell invested heavily in the campaign, spending more than $3 million putting out its message—about 20 percent more than the company usually spends on an advertising program.

Taco Bell's commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity was the wrong strategy from Taco Bell.

In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell.

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The Waffle Taco Bell included scrambled eggs, sausage, and a side of syrup.

In October 2014, Taco Bell launched the Pink Strawberry Starburst Freeze beverage for a limited time.

In July 2017, Taco Bell announced a partnership with Lyft in which Lyft passengers in Orange County, California, can request "Taco Mode" on their way to their destination from 9 PM to 2 AM, having a stop at Taco Bell.

In January 2019, Taco Bell nearly doubled its television advertising spending to US$64 million.

In January 2021, Taco Bell announced the return of potatoes to the menu after a brief discontinuation in August 2020 in efforts to streamline processes in their restaurants in response to the COVID-19 pandemic.

In 2003, Taco Bell entered the Chinese market by opening a restaurant in the Shanghai People's Square, named "Taco Bell Grande".

Taco Bell relaunched in the Chinese market when a store opened in Pudong, Shanghai in late 2015.

India's first Taco Bell outlet opened at the Mantri Square mall in Bangalore in 2010.

In early 2022, Taco Bell opened up in Wangsa Maju, Sunway Pyramid, Puchong and has continued in expanding to other states as well.

Taco Bell once operated shops in Tokyo and Nagoya in the 1980s but withdrew several years later.

In 2015, Taco Bell returned to the Japanese market with a new shop in the downtown area of Shibuya, Tokyo.

Taco Bell opened in Cyprus in December 2009 in Limassol at the MY MALL Limassol.

In 2019, the Taco bell expanded outside the Helsinki Metropolitan area to Lappeenranta and Turku.

Taco Bell announced, at least, 10 new restaurants through Spain.

Taco Bell opened in the United Arab Emirates in November 2008 in Dubai at the Dubai Mall.

Taco Bell is still open in Kuwait and has not been pulled out ever since from the Kuwaiti market.

Taco Bell has been present in Canada since 1981, with the first store opening in Windsor, Ontario.

Since then, some Taco Bell restaurants have been closed down including those in Guelph, Hamilton, and Cambridge, Ontario among others.

In September 2007, Taco Bell returned to Monterrey, projecting an American image with an Americanized menu that included french fries, but it closed in January 2010 due to low patronage.

Taco Bell later opened in 1997 in Australia with a store in the cinema district on George Street, Sydney and a year later in 1998 within a few KFC stores in the state of New South Wales, but by 2005, the Taco Bell brand was pulled out of the country.

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Taco Bell has fourteen stores in Chile, thirteen of which are operated in conjunction with Pizza Hut.

All Taco Bell stores are in shopping malls located mainly in Santiago.

Taco Bell is present in the Dominican Republic, Aruba, Costa Rica, Ecuador, Panama, Portugal and on AAFES military bases in Germany, Italy, Kosovo, Iraq, Brazil, Guatemala, and El Salvador.

In 2017, Forever 21 produced a clothing line in partnership with Taco Bell, featuring branded T-shirts and sweatshirts, as well as bodysuits made to look like Border Sauce packets.