19 Facts About Forever 21

Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States.

Forever 21 has been involved in various controversies that include labor practice issues and copyright infringement accusations.

The Changs later changed the name Fashion 21 to Forever 21 and changed the business model to fast fashion, drawing from trending fashion and selling the items for low prices.

Forever 21 purchased the chain Gadzooks for $33 million in 2005, then doubled its number of stores to 400, over the next two years; retail analysts estimated sales growth from $640 million in 2005 to $1 billion in 2006.

Forever 21 was operating a website and a number of free-standing For Love accessories stores.

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The Center for Environmental Health found that 26 retailers and suppliers, including Forever 21, had been selling jewelry containing cadmium, a toxic metal.

Forever 21 declined to comment on the matter, citing pending litigation.

Forever 21 introduced the beauty chain Riley Rose in 2017, and later that year the company opened its 21st store in India.

That month, Forever 21 relaunched its online store in 30 countries through the e-commerce company Global-e, targeting consumers in Canada, Asia Pacific, and Latin America.

On February 2,2020, it was announced that Forever 21 had reached a deal to sell all of its assets for $81 million to Simon Property Group, Brookfield Properties, and brand management firm Authentic Brands Group.

Forever 21 closed its stores through March 2020 in response to the coronavirus pandemic.

In December 2021, Forever 21 announced that it had hired Virtual Brand Group to create a metaverse game for the company that allowed players to operate custom fashion stores.

ABG sued Bolt Financial in New York for failure to "deliver promised technology", stating that Forever 21 had lost $150 million in online sales due to a botched rollout of a new e-commerce platform in 2021.

In early 2022, Forever 21 collaborated with Herve Leger, Sports Illustrated, and Barbie.

Forever 21 denied the accusations, asserting its commitment to fair labor practices and that "none of the workers named in the suit were directly employed by the company".

The charge was dismissed by US District Court Judge Manuel Real, Forever 21 responded with a defamation suit in 2002, asserting that its reputation and sales were both impacted by the allegations and protests.

Five Forever 21 employees filed a class-action lawsuit in January 2012, alleging that they had not been paid for bag checks and extra work during lunch breaks and the time spent on bag checks.

Forever 21 is known for completely changing merchandise every six to eight weeks to account for new fashion trends.

In 2007, Forever 21 was "permanently enjoined from duplicating DVF designs".