30 Facts About TAG Heuer

TAG Heuer S A is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.

Company began as Uhrenmanufaktur TAG Heuer AG, founded in 1860 by Edouard TAG Heuer in St-Imier, Switzerland.

Name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frederic Arnault.

TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds.

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In 1860 Edouard TAG Heuer founded Uhrenmanufaktur TAG Heuer AG in St-Imier, Switzerland.

Edouard TAG Heuer patented his first chronograph in 1882 and in 1887 patented an "oscillating pinion" still used by major watchmakers of mechanical chronographs.

In 1911, TAG Heuer received a patent for the "Time of Trip", the first dashboard chronograph.

In 1933, TAG Heuer introduced the "Autavia", a dashboard timer used for automobiles and aviation .

From 1911, TAG Heuer manufactured timepieces to be mounted on the dashboards of automobiles, aircraft, and boats.

In 1958, TAG Heuer introduced a new line of dashboard timepieces, which included the Master Time, the Monte Carlo, the Super Autavia, Sebring, and Auto-Rallye .

In 1963, TAG Heuer introduced the Carrera chronograph, designed by Jack TAG Heuer, great-grandson of Edouard.

One of the designs that TAG Heuer acquired from Leonidas was the "Bundeswehr" chronograph, used by the German air force.

In 1975, TAG Heuer introduced the Chronosplit, a digital chronograph with dual LED and LCD displays.

TAG Heuer formed in 1985 when TAG, manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, and British businessman Ron Dennis, acquired Heuer.

In 1999 TAG Heuer accepted a bid from LVMH Moet Hennessy Louis Vuitton S A of CHF 1.

In 2010, TAG Heuer introduced the "Pendulum Concept", the first magnetic oscillator without hairspring capable of providing restoring torque comparable to that of hairspring.

In 2013, TAG Heuer celebrated the 50th anniversary of the Carrera, the racing-inspired chronograph that is a key part of the TAG Heuer range today.

TAG Heuer has been a partner of the McLaren F1 team for over 26 years.

In May 2017, TAG Heuer partnered with 20th Century Fox to make the TAG Heuer Connected the official watch of Kingsman: The Golden Circle.

In 2007, TAG Heuer won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph.

TAG Heuer received the iF product design award for the second time in two years.

TAG Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long-standing links with the world of sport and Hollywood.

In 1974, TAG Heuer produced a special version of the black-dialed Autavia that was offered by the Viceroy cigarette company for US$88.

TAG Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships and has developed a watch for the McLaren F1 team.

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TAG Heuer is the official time keeper and sponsor of La Liga, Bundesliga, Ligue 1, Serie A, J1 League, and Major League Soccer.

From 2017 to 2020, TAG Heuer was the official timekeeper for Gran Turismo Sport, a racing video game that was released on PlayStation 4.

TAG Heuer is an official partner of Red Bull Racing.

TAG, now known as TAG Group which is no longer affiliated with TAG Heuer, sponsored Formula One team Williams during the early 1980s.

TAG Heuer gave its name to the Porsche engines used by the McLaren Formula One team from 1983 through 1987.