13 Facts About Consumer behavior

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.

Consumer behavior behaviour investigates on the influences on the consumer, from social groups such as family, friends, sports, and reference groups, to society in general .

Today, consumer behavior is regarded as an important sub-discipline within marketing and is included as a unit of study in almost all undergraduate marketing programs.

Consumer behavior buying process is usually depicted as consisting of 5 distinct stages:.

Consumer behavior awareness refers to the awareness of the consumption of goods formed by consumers in the long-term shopping environment and purchasing activities.

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Consumer behavior's underlying motivation drives consumer action, including the information search and purchase decision.

Consumer behavior involvement has been defined as "the personal relevance or importance of a message [or a decision]".

Consumer behavior researchers have noted the difficulties separating the concepts of affect, emotions, feelings, and mood.

Consumer behavior begins to feel that his laptop is a bit out of date and want to buy a new one, which the outcome of good advertisement placed on the daily Internet tool.

Consumer behavior doesn't know anything about how to buy a new one as business change so fast today, so he search on Google to find out the answer.

Consumer behavior neuroscience refers to the commercial use of neuroscience when applied to the investigation of marketing problems and consumer research.

Consumer behavior neuroscience employs sophisticated bio-metric sensors, such as electroencephalography, functional magnetic resonance imaging and eye tracking, to study the ways that consumers respond to specific stimuli such as product displays, brands, packaging information, or other marketing signals.

Consumer behavior neuroscience has become a mainstream component of consumer research methods.