Online advertising, known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.
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Online advertising includes email marketing, search engine marketing, social media marketing, many types of display advertising, and mobile advertising.
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Many common online Digital advertising practices are controversial and, as a result, have been increasingly subject to regulation.
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Digital advertising started the Direct Email Marketing Association to help stop unwanted email and prevent spam.
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Online banner Digital advertising began in the early 1990s as page owners sought additional revenue streams to support their content.
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Display Digital advertising conveys its Digital advertising message visually using text, logos, animations, videos, photographs, or other graphics.
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Display Digital advertising is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email.
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The goal of display Digital advertising is to obtain more traffic, clicks, or popularity for the Digital advertising brand or organization.
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Programmatic advertising involves automating the sale and delivery of digital advertising on websites and platforms via software rather than direct human decision-making.
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Retargeting, behavioral targeting, and contextual Digital advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.
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Mobile Digital advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers.
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Email Digital advertising is ad copy comprising an entire email or a portion of an email message.
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Online classified Digital advertising is Digital advertising posted online in a categorical listing of specific products or services.
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Online Digital advertising can reach nearly every global market, and online Digital advertising influences offline sales.
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Internet's low cost of disseminating Digital advertising contributes to spam, especially by large-scale spammers.
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For example, online Digital advertising delivered via email is more regulated than the same ad content delivered via banner ads.
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Similarly, mobile Digital advertising is governed by the Telephone Consumer Protection Act of 1991, which requires user opt-in before sending Digital advertising via text messaging.
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