14 Facts About Discovery Family

1.

Discovery Family is an American cable television channel co-owned by Warner Bros.

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2.

In 2010, Discovery Family Kids was relaunched as The Hub as part of a joint venture with Hasbro led by veteran executive Margaret Loesch.

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3.

Marjorie Kaplan, the network's senior vice president, explained that the creation of Discovery Family Kids was influenced primarily by kids, who were watching its parent network's programming together with their parents.

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4.

From 1996 to 2000, Discovery Family Kids was carried by only a select few cable television providers.

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5.

In September 2001, a Canadian version of Discovery Family Kids was launched in partnership with Corus Entertainment.

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6.

In December 2001, Discovery Family Kids announced a partnership with NBC, in which it would produce a new Saturday morning block for the network known as Discovery Family Kids on NBC, beginning in September 2002.

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7.

In March 2006, Discovery Family declined to renew its contract with NBC for its Saturday morning block, citing a desire to focus exclusively on the Discovery Family Kids cable channel.

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8.

Since the launch of the NBC block, Discovery Family Kids had grown its cable carriage to over 43 million homes.

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9.

Under the arrangement, Discovery Family would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming.

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10.

Discovery Family Communications was looking for a business partner to draw the improved types of advertisers on the channel.

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11.

Discovery Family staff was unable to display a full commitment to Hub Network's operation, due to factors such as the troubled launch of the Oprah Winfrey Network.

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12.

In re-launching Hub Network, Discovery executives noted that there would be a larger emphasis on programming of interest to both children and their parents; Warren argued that since ABC Family had become, in his opinion, aimed towards teenage girls, there was a gap in the broadcasting industry for a new, family-oriented network.

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13.

Discovery Family operates one feed nationally, and does not operate a timeshift feed for the west coast.

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14.

Pan-EMEA and French versions of Discovery Family never carried kid-oriented shows, as those supplying such programs to Discovery Family in the United States had pre-existing deals with other international networks.

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