Hasbro, Inc is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.
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Hasbro, Inc is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.
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Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others.
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The Hasbro brand spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Warner Bros.
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Hasbro entered the plastic fields during World War II to support its toy line.
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Hasbro was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series.
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The unpopular Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented.
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Also in 1969, Hasbro bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line.
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In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M Nixon's Family Assistance Plan which subsidized day care for working mothers.
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Hasbro entered the cookware field with the Galloping Gourmet line based on a television cooking show.
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That same year, Hasbro acquired licensing rights to Peanuts cartoon characters.
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Hasbro focused on simple, low-cost, longer life-cycle toys like Mr Potato Head.
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Hasbro thus stayed out of the electronic games field which went bust in the early 1980s.
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Hasbro launched the successful Transformers toy line along with a children's animated TV series two years later.
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In 1982, Hasbro produced the successful toy franchise My Little Pony.
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Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit.
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Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price.
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Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM.
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In 1998, Hasbro bought Avalon Hill for $6 million and Galoob for $220 million.
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Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.
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That same year, Hasbro Studios was formed for TV development, production and distribution.
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In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.
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Hasbro collaborated with Discovery on The Hub, a cable television network targeting younger children and families, which launched on October 10, 2010.
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In 2013, Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020.
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Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director Phil Radford, who said: "The new Hasbro policy will increase the recycled and Forest Stewardship Council certified paper in its toy packaging.
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Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years.
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Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.
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In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.
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In July 2016, Hasbro acquired Dublin-based Boulder Media Limited and placed it under the control of its chief content officer.
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Hasbro announced that it would launch its own convention, named HasCon, and featuring "all things Hasbro" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017.
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On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, Inc At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion.
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On February 27, 2018, Variety reported in a detailed article that Hasbro came close to buying Lionsgate, but the deal fell through.
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On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US$522 million in cash and stock with the licensing fee recently paid with credit.
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In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands.
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On October 24, 2019, Hasbro announced the closing of Backflip Studios, while its Wizards of the Coast subsidiary purchased Tuque Games in October.
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In June 2022, Hasbro defeated a board challenge from activist investor Alta Fox Capital Management LLC The hedge fund company, which owns a 2.
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Hasbro has several brands of toys and games aimed at different demographics.
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Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill.
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Hasbro offers a memory game called Simon which involves memorising sequences of colors and lights.
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In 1995, Hasbro began a short-lived video game development and publishing venture called Hasbro Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames.
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Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ.
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On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market.
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Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts.
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Hasbro has been criticized for focusing some of its products on specific demographic groups.
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Hasbro primarily sells toys directed at either the girl or boy markets.
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Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.
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On January 5, 2016, Hasbro announced that Rey would be included in future versions.
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Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers showed "insufficient interest" after having already purchased stock of the first release.
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Hasbro's was seeking a declaration from the U S District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.
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In early August 2020, Hasbro produced a DreamWorks Animation Troll doll device for pre-school age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a Facebook video stream that went viral.
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Hasbro Pulse Con is a virtual convention held through the Hasbro Pulse website, following the cancelation of HasCon 2019 due the COVID-19 pandemic.
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