34 Facts About Mattel


Mattel, Inc is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California.

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Mattel has presence in 35 countries and territories and sells products in more than 150 countries.

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Mattel operates through three business segments: North America, International, and American Girl.

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Mattel began selling picture frames, and later, dollhouse furniture out of sediments from those frames.

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Mattel started advertising on TV when it became the first sponsor of the Mickey Mouse Club TV series.

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In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.

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Mattel went public in 1960, and became listed on the New York Stock Exchange in 1963.

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Mattel acquired a number of like-minded companies during the 1960s.

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Mattel sold the circus corporation by December 1973, despite its profit contributions, as Mattel showed a $29.

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Mattel Electronics forced Mattel to take a $394 million loss in 1983 and almost filed for bankruptcy.

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In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million.

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In 1980, Mattel introduced the first diverse line of Barbie dolls with a Hispanic doll and the first African-American Barbie.

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Mattel negotiated the exclusive rights to sell dolls, stuffed characters, and preschool toys based on Disney characters.

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In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County.

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Mattel entered the gaming business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo.

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In 1998, Mattel acquired Pleasant Company and Swindon, England-based toymaker Bluebird Toys (along with its most prized property, Polly Pocket).

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That same year, Mattel acquired View-Master, and Hot Wheels partnered with NASCAR drivers Kyle Petty and Jack Baldwin.

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In 1998, Mattel donated $25 million to help rebuild UCLA's children's hospital, and the hospital was renamed the UCLA Mattel Children's Hospital.

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Mattel earned the first grant for the Disney Princess doll license in 2000.

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Two years later, the companies extended their partnership, with Mattel becoming master licensee for Batman, Superman, Justice League and the Looney Tunes toys for all markets except Asia.

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In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China, which began a chain of events that led to its distribution of millions of hazardous toys, including ones contaminated with lead.

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Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.

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Mattel was noted for its crisis response by several newspaper publications, including PRWeek, the Los Angeles Times, Fortune, and Business Management.

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On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf and The Mummy.

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On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions, through which it produces original films, TV shows, Web series, live events, and games.

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Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses around its last year of the Disney license.

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In January 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million.

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On March 30, 2016, Mattel formed a "senior head" division named Mattel Creations to centralize its multi-platform content output.

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Two months later, the company laid off 2, 200 employees partially due to the liquidation of Toys "R" Us in the U S Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets.

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On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer.

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Mattel released “Creatable World, ” a line of gender-neutral dolls.

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In 1986, Mattel launched a television syndication unit; MTS Entertainment, headed by John M Weens, to distribute the Captain Power and the Soldiers of the Future syndicated television show.

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Mattel agreed to purchase HiT Entertainment without the stake in the Sprout TV channel from Apax Partners on 25 October 2011, for $680 million, and closed on 1 February 2012, to become part of its Fisher-Price division.

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On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution.

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