Edward Holden was born at College Town, the son of saddler and carriage-maker Henry James Holden and his wife Mary Ann.
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Edward Holden was born at College Town, the son of saddler and carriage-maker Henry James Holden and his wife Mary Ann.
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Edward Holden was educated at Prince Alfred College and the University of Adelaide, where he graduated with a B Sc.
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Edward Holden saw the necessity for the firm to diversify into motor vehicles, initially maintaining and repairing automobile bodies then building motorcycle sidecars in a shed at the rear of the firm's Grenfell Street premises.
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Edward Holden introduced to the business new standards of scientific management, cost accounting and production control.
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In October 1929 the plant closed temporarily for lack of continuous work, and in January 1930 Edward Holden set out for the United States to discuss amalgamation with General Motors.
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Edward Holden was appointed Executive Chairman of Directors and joint Managing Director of General Motors-Edward Holden's Ltd.
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Edward Holden was supplanted as managing director in 1934 by Laurence Hartnett but remained Chairman until ill health forced his resignation in January 1947.
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Edward Holden served for three years as councillor and alderman with the Adelaide City Council.
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Edward Holden was a strong supporter of Premier Tom Playford's push to industrialize South Australia.
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Edward Holden died in North Adelaide of cerebro-vascular disease on 17 June 1947, aged 61, and was survived by his wife, Hilda May, a son and two daughters.
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