Federated Group was an American chain of consumer electronics retail stores with 67 stores in California, Texas, Arizona, and Kansas.
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Federated Group was an American chain of consumer electronics retail stores with 67 stores in California, Texas, Arizona, and Kansas.
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Federated Group was founded by Wilfred Schwartz in 1970 and opened the first deep discount consumer electronics "superstore" in the United States.
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In 1987, Federated Group was the fourth-largest discounter of consumer electronics in the US Its company headquarters were in City of Commerce, California and later in Sunnyvale, California.
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Federated Group was sold in 1987 to Atari and sold again in 1989 to Silo.
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Federated Group was started by Wilfred Schwartz in 1970 when he bought a 25,000-square-foot warehouse in Los Angeles from an electronics company and turned part of it into a retail store.
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In 1976, Federated Group closed two stores and built a 20,000-square-foot "superstore" in Westminster, California.
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Federated Group expanded quickly and launched a major expansion into Texas in December 1984.
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Federated Group began to lose money in August 1987, so Schwartz decided to sell the company to Atari for US$67.
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The deal made sense for Atari since Federated Group could provide their expertise to sell more computers.
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The lawsuit charged that Wilfred Schwartz and other Federated Group officers conspired to misrepresent the value of the company's assets.
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Sales went up by 30 percent after that spot and Federated Group nominated itself for Adweek magazine's annual "Bad Advertising" issue.
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