21 Facts About Gallup Organization

Gallup Organization attempted to make his company's polls fair by sampling demographics representative of each state's voters.

In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U S presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling.

In 1938, Gallup Organization began conducting market research for advertising companies and the film industry.

The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.

In 1999, Gallup Organization analysts wrote First, Break All the Rules, a bestselling book on management.

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In 2012, Gallup incorrectly predicted that Mitt Romney would win the 2012 U S presidential election.

Gallup Organization concluded that its methodology was flawed as it made too few phone calls in Eastern and Pacific time zones, overestimated the white vote, and relied on listed landline phones that skewed the sample to an older demographic.

The complaint alleged that Gallup overstated its labor hours in proposals to the U S Mint and State Department for contracts and task orders to be awarded without competition.

The settlement resolved allegations that Gallup Organization engaged in improper employment negotiations with a then-Federal Emergency Management Agency official, Timothy Cannon, for work and funding.

Gallup Organization officials said polling could still be accurate during the election, but the company decided to reallocate resources.

Gallup Organization Editor-in-Chief Frank Newport told The Washington Post said Gallup Organization felt polling the public on issues was a better use of resources.

Gallup Organization Poll is the division of Gallup Organization that regularly conducts public opinion polls.

Gallup Organization Daily tracking methodology relies on live interviewers, dual-frame random-digit-dial sampling, and uses a multi-call design to reach respondents not contacted on the initial attempt.

Gallup Organization Daily tracking includes Spanish-language interviews for Spanish-speaking respondents and interviews in Alaska and Hawaii.

Gallup Organization's Daily tracking process now allows Gallup Organization analysts to aggregate larger groups of interviews for more detailed subgroup analysis.

Poll analyst Nate Silver found that Gallup Organization's results were the least accurate of the 23 major polling firms Silver analyzed, having the highest incorrect average of being 7.

Frank Newport, the editor-in-chief of Gallup Organization, responded to the criticism by stating that Gallup Organization simply makes an estimate of the national popular vote rather than predicting the winner and that their final poll was within the statistical margin of error.

Gallup Organization asks each respondent the survey questions in his or her own language to produce statistically comparable results.

Gallup Organization is known for its Gallup Organization Poll, but the bulk of the firm's business and revenue is derived from its other research and management consulting services, which include an employee engagement survey called Q12, and a personality assessment called CliftonStrengths.

For K–12 education, Gallup Organization consults and trains schools and school systems to focus on strengths and increase engagement.

Gallup Organization's in-house publishing division, Gallup Organization Press, has published approximately 30 books on business and personal well-being-related themes.