25 Facts About General Mills

General Mills, Inc, is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

General Mills was founded by Illinois Congressman Robert Smith, who leased power rights to flour mills operating along the west side of Saint Anthony Falls on the Mississippi River in Minneapolis, Minnesota.

In 1946, General Mills established their Aeronautical Research Division with chief engineer Otto C Winzen.

Aeronautical work of General Mills done around the time of the second World War is continued by the company Raven Industries in their Raven Aerostar department.

General Mills became the sponsor of the popular radio show The Lone Ranger in 1941.

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General Mills was a sponsor of the Saturday-morning cartoons from the Total Television productions studio, including Tennessee Tuxedo.

General Mills was a sponsor of the ABC western series The Life and Legend of Wyatt Earp, starring Hugh O'Brian.

General Mills bought Rainbow Crafts, which was the manufacturer of Play-Doh.

In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide.

Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain.

In 1980, General Mills acquired the California-based Good Earth health food restaurant chain.

General Mills eventually converted the restaurants into other chain restaurants they were operating, such as Red Lobster.

In 1982, General Mills Restaurants founded a new Italian-themed restaurant chain called Olive Garden.

From 1976 to 1985, General Mills went to court as the parent company of Parker Brothers, which held the rights on the brand name and gaming idea of the board game Monopoly, claiming that the so-called Anti-Monopoly game of an economics professor infringed their trademark.

Since 2004, General Mills has been producing more products targeted to the growing ranks of health-conscious consumers.

General Mills has chosen to switch its entire breakfast cereal line to whole grain.

General Mills started manufacturing their child-targeted cereals with less sugar.

General Mills has reduced the level of sugar in all cereals advertised to children to 11 grams per serving.

General Mills received positive feedback for its stand which might attract people to its global workforce.

In October 2014, General Mills announced plans to cut 700 to 800 jobs, mostly in U S, in corporate restructuring planned to be completed by the end of 2015.

In 2015, citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years.

In February 2020, General Mills was recognized by CDP as a global leader in corporate sustainability and received a place on the CDP "A List" for both climate change and water security.

The change in terms resulted in a massive backlash of protests via consumer groups and social media, and General Mills reverted the terms back to the original content after only a few days.

General Mills was listed on the database on account of the activities of its subsidiary General Mills Israel in Israeli settlements in these occupied territories, which are considered illegal under international law.

General Mills acquired the meat-based brand Epic Provisions in 2016.

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