24 Facts About Giffgaff

Giffgaff is marketed as a lower cost mobile phone flanker brand of Telefonica UK, and was launched on 25 November 2009.

At launch, Giffgaff's first product was a prepaid SIM card providing all standard 2G and 3G mobile phone services and charging on a pay-as-you-go basis.

In 2011, Giffgaff added data-only tethering plans called "gigabags" to their lineup of product plans.

Giffgaff has since retired "gigabags", as their "goodybag" plans now allow members to tether to other devices within their data allowances without tethering restrictions.

In March 2014, Giffgaff announced that it would add a line of 4G LTE "goodybags" with purchase available starting April 2014.

Related searches

In May 2014, Giffgaff announced that they were now an official Apple carrier, which was closely followed by another announcement that they would soon be stocking iPhones in their online shop – this would unlock options on iPhones that would have normally been locked for users, including tethering and voicemail options.

On 2 November 2020, Giffgaff announced that they are terminating their business relationship with RateSetter, the peer-to-peer lender.

On 20 October 2020, Giffgaff introduced their "unlimited golden goodybag" priced at £35 a month.

In 2022 Giffgaff announced a price freeze until the end of 2023 for UK domestic tariffs.

Giffgaff predominantly uses remote workers as part-time moderators, called Educators, to monitor and patrol their community forum.

Giffgaff offers payback points to members who recruit other members and who provide customer service to the Giffgaff community.

Giffgaff itself is an old Scottish word for 'mutual giving' and the company states they attempt to maintain that ethos as much as possible.

When Giffgaff members recruit 15 new members to join the network, they are promoted to super recruiter status permanently, earning potentially larger rewards depending on their recruit's second and subsequent payments to Giffgaff and ongoing member retention.

Giffgaff is a wholly owned subsidiary of Telefonica UK Ltd, which trades under the brand name of O2 UK inside the United Kingdom.

Giffgaff implemented 5G on their "Golden Goodybag" range using their new 5G SIMs on 7 January 2021.

In November 2010, Giffgaff won the Forrester Groundswell Award and was later nominated for the 'Marketing Society's Brand of the Year' award, losing to the department store John Lewis.

In December 2010, Giffgaff won the 'Most Innovative Community Award' at the Social CRM Customer Excellence Awards.

In June 2012, Giffgaff was named the Best MVNO at the Mobile Industry Awards.

In 2018, Giffgaff was a runner-up in the Best Utilities Provider of the Year Awards.

Since 2016, Giffgaff has won the uSwitch Network of the Year award for 5 consecutive years.

Giffgaff noted that their customer service agents had used the clause above incorrectly and promised to rectify this.

Giffgaff removed the "goodybags" in question and replaced their unlimited internet allowance with an "Always On" data allowance.

In May 2013, Giffgaff ran an online and television advertising campaign with the strapline "Don't be scared", which featured zombies converging on a village.

In October 2013, Giffgaff ran two adverts in an online campaign with the strapline "Different takes guts".