17 Facts About Gimlet Media

1.

Gimlet Media LLC is a digital media company and podcast network, focused on producing narrative podcasts and headquartered in Brooklyn, New York.

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2.

Gimlet Media was founded in 2014 by Alex Blumberg and Matthew Lieber, who serve as the company's CEO and president respectively until Lieber stepped down in 2022.

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3.

Gimlet Media was founded in August 2014 with the launch of its flagship podcast StartUp hosted by Alex Blumberg.

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4.

Gimlet Media was estimated to bring in $2 million in advertising revenue in 2015.

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5.

In December 2015, Gimlet Media closed a Series A round of funding that raised $6 million at a $30 million valuation.

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6.

In July 2015, Gimlet Media announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising.

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7.

Gimlet Media then hired Blumberg's spouse and former Rachel Maddow Show producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue.

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8.

Gimlet Media chose to document the foundation of Gimlet in the first season of StartUp, the company's first show.

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9.

Gimlet Media's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant with the Boston Consulting Group.

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10.

In September 2016, Gimlet Media released the first episode of the podcast Heavyweight with Jonathan Goldstein.

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11.

Gimlet Media describes the format as stories "about journeying back to the moment when everything went wrong".

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12.

In finding a new host in former Science Friday producer Flora Lichtman, Gimlet Media decided that what they were creating was "a whole new thing" and decided to change the show's name to reflect that.

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13.

Chompers is the first Gimlet Media-produced podcast that is directly integrated into an Amazon Alexa Skill.

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14.

Vogt and Goldman previously worked on WNYC's On The Gimlet Media before creating and hosting the technology and culture podcast TLDR.

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15.

In January 2016, Gimlet Media launched the podcast Sampler, hosted by Brittany Luse, which, according to the producers, was "devoted to bringing you the best moments from the world of podcasting" by presenting excerpts from other, non-Gimlet Media podcasts and interviewing their makers.

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16.

In 2016, Gimlet Media launched Gimlet Media Creative, the company's branded podcast division.

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17.

Gimlet Pictures was created in 2017 as a new business group of Gimlet Media, specifically focusing on adaptation of Gimlet's Podcast content into Television, Movies, and other visual platforms.

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