16 Facts About Giphy

Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound that resemble animated GIF files.

Giphy was founded by Alex Chung and Jace Cooke in February 2013.

Giphy was then recognized as a Top 100 Website of 2013, according to PC Magazine.

Three months later, Giphy integrated with Twitter to enable users to share GIFs by simply sharing a GIF's URL.

In March 2015, Giphy acquired Nutmeg, a GIF messaging service, as one of the company's first major steps towards the mobile industry.

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In February 2016, Giphy raised $55 million in funding at a $300 million valuation.

In October 2016, Giphy announced several statistics, including the statement that it had 100 million daily active users, that it served over 1 billion GIFs per day, and that visitors watched more than 2 million hours of GIF content every day.

In July 2017, Giphy announced that it had 200 million daily active users between both the API and website, with around 250 million monthly active users on the website.

Chung announced in a February 2019 New York event that Giphy was exploring an advertising scheme that is distinguished from the Google model, which shows ads according to users' search histories.

Giphy is seeking to take advantage of this landscape since the GIG database has been integrated into most messaging services.

In May 2020, it was announced that Giphy had agreed to be acquired by Facebook Inc, with a reported purchase price of $400 million.

Giphy was to be integrated with the staff of Facebook subsidiary Instagram, although Facebook stated that there would be no immediate changes to the service.

In June 2020, the CMA issued an enforcement order prohibiting Giphy from being fully integrated into Facebook, pending a future ruling.

Giphy created artist profiles on the website, which allow GIFs to be attributed to the artist who created them.

In September 2014, Giphy partnered with Line to host the inaugural sticker design competition.

Giphy has partnered with over 200 companies and brands to host all their existing content on their own branded channel.