Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound that resemble animated GIF files.
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Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound that resemble animated GIF files.
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Giphy was founded by Alex Chung and Jace Cooke in February 2013.
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Giphy was then recognized as a Top 100 Website of 2013, according to PC Magazine.
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Three months later, Giphy integrated with Twitter to enable users to share GIFs by simply sharing a GIF's URL.
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In March 2015, Giphy acquired Nutmeg, a GIF messaging service, as one of the company's first major steps towards the mobile industry.
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In February 2016, Giphy raised $55 million in funding at a $300 million valuation.
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In October 2016, Giphy announced several statistics, including the statement that it had 100 million daily active users, that it served over 1 billion GIFs per day, and that visitors watched more than 2 million hours of GIF content every day.
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In July 2017, Giphy announced that it had 200 million daily active users between both the API and website, with around 250 million monthly active users on the website.
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Giphy is seeking to take advantage of this landscape since the GIG database has been integrated into most messaging services.
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In May 2020, it was announced that Giphy had agreed to be acquired by Facebook Inc, with a reported purchase price of $400 million.
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In June 2020, the CMA issued an enforcement order prohibiting Giphy from being fully integrated into Facebook, pending a future ruling.
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Giphy created artist profiles on the website, which allow GIFs to be attributed to the artist who created them.
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In September 2014, Giphy partnered with Line to host the inaugural sticker design competition.
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Giphy has partnered with over 200 companies and brands to host all their existing content on their own branded channel.
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