17 Facts About Google AdWords

Google AdWords Ads is the main source of revenue for Alphabet Inc, contributing US$168.

In 2005, Google AdWords started a campaign management service known as 'Jumpstart'.

Google AdWords system was initially implemented on top of the MySQL database engine.

In 2008, Google AdWords launched the Google AdWords Online Marketing Challenge, an in-class academic exercise for tertiary students.

However, Google AdWords later clarified that this change would affect only short-term campaigns of less than 30 days and that for campaigns running more than 30 days, overage charges would be refunded.

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In 2018, Bloomberg News reported that Google AdWords had paid millions of dollars to Mastercard for its users' credit card data for advertising purposes.

Google AdWords uses these characteristics to place advertising copy on pages that they think might be relevant.

From June 2007, Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities.

Google AdWords has a variety of specific keywords and categories that it prohibits that vary by type and by country.

In Early 2022, Google AdWords has paused all ad sales in Russia in response to the ongoing crisis in Ukraine.

In March 2020, at the beginning of the Coronavirus crisis, Google AdWords blocked all face masks keywords from being eligible for ad targeting as part of a policy to prevent companies from attempting to capitalize on the pandemic.

Conversion tracking is implemented by sending an identifier to the advertiser's website as a URL parameter, which is then used by advertiser to send conversions to Google AdWords Ads, allowing Google AdWords Ads to trace conversion back to the original click for reporting.

For most traffic, Google AdWords sends a unique identifier for each click, allowing to determine source of conversion precisely.

Google AdWords Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to.

In 2004, Google AdWords started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.

In March 2010, Google AdWords was involved with a trademark infringement case involving three French companies that own Louis Vuitton trademarks.

The lawsuit concerned if Google AdWords was responsible for advertisers purchasing keywords that violate trademark infringement.