Hook 'Em is the costumed mascot of The University of Texas at Austin's athletics teams.
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Hook 'Em is the costumed mascot of The University of Texas at Austin's athletics teams.
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Hook 'Em can be seen on the sidelines of Darrell K Royal–Texas Memorial Stadium during football games, and at the Frank Erwin Center during basketball games.
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Hook 'Em made his first appearance on November 29,1977 when the men's basketball team hosted their rival University of Oklahoma at the Frank Erwin Center.
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In 2014 the Hook 'Em costume was updated to include lighter horns, more defined muscles, and custom made football, basketball, and baseball uniforms.
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Hook 'Em is a friend to San Antonio Spurs mascot, the Coyote, and appeared alongside him during the Spurs' University of Texas Spirit Night.
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Hook 'Em attended the Austin City Limits music festival in 2014 to perform with musician Trombone Shorty, and in 2016 to perform with electronic music group Major Lazer.
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In 2016 Hook 'Em placed 4th in his first UCA Mascot National Championship, beating out his rival, Boomer, the mascot for the University of Oklahoma.
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Hook 'Em has been invited to compete in Steamboat Mascot Stampede every year since 2015.
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