Humble Bundle continues to offer these limited-time bundles, but have expanded to include a greater and more persistent storefront.
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Humble Bundle continues to offer these limited-time bundles, but have expanded to include a greater and more persistent storefront.
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The Humble Bundle concept was initially run by Wolfire Games in 2010, but by its second bundle, the Humble Bundle company was spun out to manage the promotion, payments, and distribution of the bundles.
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The success of the Humble Bundle approach has inspired a number of similar efforts to offer "pay what you want" bundles for smaller games, including IndieGala and Indie Royale.
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Humble Bundle operation has since grown to include a dedicated storefront, the Humble Store, and a publishing arm, Humble Games, to support indie games.
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On October 13,2017, Humble Bundle announced it had been acquired by IGN Entertainment, a subsidiary of Ziff Davis.
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Humble Bundle will continue to operate as a separate entity within IGN, and according to the company, there are no plans to change their current business approach in the short-term.
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Rosen and Graham, the founders of Humble Bundle, announced in March 2019 that they have stepped down as CEO and COO of the company, respectively, with Alan Patmore taking over the company operations.
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Rosen stated that they felt that Humble Bundle had gotten to a point where it was stable with many potential growth opportunities, but beyond his or Graham's mindset of establishing startups.
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In May 2015, the Humble Nindie Bundle was introduced, which is the first Humble Bundle offering that includes games from a digital store on dedicated gaming consoles, being the Nintendo eShop on the Wii U and Nintendo 3DS in this case.
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However, after criticism from both developers and users of the store, Humble Bundle said in May 2021 they would reverse this decision and retain these sliders, including the ability to pay fully to charity, as part of their overall site redesign.
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Humble Bundle said this cap was necessary for them to continue to benefit users in "the PC storefront landscape".
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In July 2016, Humble Bundle created its Gamepages service that offered developers that are already using the widget dedicated website space to allow them to sell and advertise their game, avoiding the need to secure this website space on their own.
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In January 2019, the Humble Bundle Store added support for various Nintendo Switch and Nintendo 3DS games.
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Humble Bundle has partnered with Epic Games to sell redeemable keys for games on the Epic Games Store.
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In October 2015, Humble Bundle launched its Humble Monthly subscription service; those that subscribed would receive a curated set of games at the start of each month, delivered in a similar manner as other Humble products.
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At this level, Humble Bundle is able to use some of the money to fund the development of new games, "Humble Originals", for those subscribers in future Humble Monthlies; the first such "Humble Original" was Elephant in the Room developed by Mighty Rabbit Studios, released with the February 2016 Monthly bundle.
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Humble Bundle transitioned the Monthly subscription service to the Humble Bundle Choice in December 2019.
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Additionally, Humble Bundle added a lower-cost tier that gives access to the Trove but no other free games.
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In February 2017, Humble Bundle announced that it would begin to offer publisher services to developers across multiple platforms, including computer, console, and mobile devices, building upon its existing suite of services.
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Humble Bundle rebranded its publishing division as Humble Bundle Games in May 2020.
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The move to offer games in a price and manner that consumers were willing to buy was contrasted to larger software publishers that place artificial limitations on their content; Mike Masnick of Techdirt believed the Humble Bundle promotion worked as it "focus[ed] on giving people real reasons to buy, rather than just feeling entitled to define the terms under which they buy and looking for ways to limit those who want to interact with you in a different manner".
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Terence Lee of Hitbox Team mentions that the Humble Bundle was a success for their game Dustforce, even after the bundle ended.
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When Humble Bundle first called the team and asked if they could port the game to Linux and bundle it, the game sold about ten copies on Steam daily.
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Humble Indie Bundle 4 overlapped with a large holiday sale on the Steam software service, which offered numerous prizes by completing some achievements associated with the offered games in Steam, including entries into a raffle to win every game on the Steam service.
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Humble Bundle considered this "unfair to legitimate entrants" in the Steam contest, and to stop it, the company altered the sale so that only those who paid more than $1.
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In November 2013, Humble Bundle, Inc implemented a system on redemption of bundles that, for Steam games, would not give the user the alphanumeric key but instead automatically redeemed the key within Steam through Steam account linking as a means to avoid abuse of the key system.
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