Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets.
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16 Facts About Innocent Drinks
2.
Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising.
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3.
Innocent Drinks makes juice for kids; a not-from-concentrate juice range; Innocent Drinks Bubbles, which are carbonated; and coconut water.
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4.
Innocent Drinks launched its first food product in 2008 with the Veg Pots range, further extending the line to include a range of Asian Noodle pots in 2013, before exiting the food business completely in 2015.
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5.
Innocent Drinks discovered that one of their supplies was contributing to the unsustainable water use threatening UNESCO World Heritage site Donana National Park, one of Europe's most important wetlands.
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6.
From 2010 to 2012, Innocent Drinks worked in partner with its supplier and Unilever to map the water footprint and the efficiency of multiple strawberry farms over three years.
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7.
Innocent Drinks next worked with the University of Cordoba to trial variations of short-pulse irrigation systems, which are considered to be the most efficient irrigation systems for strawberries while remaining cost-effective for farmers to install.
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8.
Innocent Drinks later developed Irri-Fresa, an app that calculates optimal daily irrigation times.
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9.
In October 2007 Innocent Drinks was warned by the Advertising Standards Authority for making unsubstantiated claims about the health benefits of their "superfoods" smoothies, stating that their marketing claims could not be backed up by medical science and ordering Innocent Drinks not to repeat them.
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10.
Innocent Drinks stated that the information on their website was out of date and misleading statements would be removed promptly.
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11.
Innocent Drinks says that they try to reduce the amount of packaging as best as they can and use recycled plastics and FSC-certified wood for cardboard-based packages.
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13.
Innocent Drinks asks volunteers to knit small hats to put on their smoothies.
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14.
For each smoothie sold Innocent Drinks stated they would donate 25p to Age UK to help older people during the cold winter months.
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15.
Innocent Drinks provided 2 years of funding for The Trussell Trust's Holiday Clubs project, that provides meals, activities, and learning opportunities to families during school holidays, with the goal of reducing hunger and isolation.
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16.
In October 2016 Innocent Drinks foundation joined Oxfam's Emergency Response Network, a disaster relief fund for emergency support during a crisis.
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