12 Facts About Italian fashion

Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak.

Italian fashion is linked to the most generalized concept of "Made in Italy", a merchandise brand expressing excellence of creativity and craftsmanship.

Nonprofit association that co-ordinates and promotes the development of Italian fashion is the National Chamber of Italian Fashion, now led by Carlo Capasa.

The talent of young, creative Italian fashion is promoted in Italy, as in the annual ITS young Italian fashion designer competition in Trieste.

Examples of major Italian fashion houses focused on both menswear and womenswear, but accessories:.

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Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French "Haute Couture".

Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts.

Italian fashion is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two being included in the top 30 fashion capitals of the world.

Milan's main upscale Italian fashion district is the "quadrilatero della moda", where the city's most prestigious shopping streets are held.

The Florentine "soirees" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian fashion designers participated in group shows and first garnered international attention.

Brands such as Max Mara and United Colors of Benetton, despite being major Italian fashion brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia, and the latter in Ponzano Veneto.

Some locations where Italian fashion shows are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others.