ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England.
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ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England.
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ITV Anglia is owned and operated by ITV plc under the licence name of ITV Broadcasting Limited.
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ITV Anglia Television launched on 27 October 1959 as an independent company serving the East of England, the eleventh ITA station to go on air.
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ITV Anglia decided not to publicly fight the IBA plans, after a board member had agreed to produce a film for the IBA explaining why ITV Anglia should be allowed to keep hold of the Belmont transmitter.
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However, by 1976 ITV Anglia had managed to improve its operations, posting results of £1.
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ITV Anglia described the improvement as "satisfactory", and its prospects were considered "encouraging".
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In December 1976, ITV Anglia dropped the Thames children's series Pauline's Quirkes as it believed it was insufficiently entertaining for its young audience.
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In 1979, a survey carried out by the IBA highlighted Anglia was one of the best known ITV companies – Anglia claimed that this was a testament to the strength of its commitment to a prominent local and national identity.
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ITV Anglia began providing separate news services for the East and West of the ITV Anglia region.
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In 1993, ITV Anglia forged a partnership with American pay-TV network HBO, owned by Time Warner.
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Under this arrangement, ITV Anglia acquired half-ownership in Citadel, an HBO production subsidiary; Time Warner subsequently acquired 50 percent of Itel, ITV Anglia's distribution unit.
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In early 1994, ITV Anglia Television was bought by MAI, who merged with United Newspapers to form United News and Media.
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In 2006, ITV plc swapped subsidiaries, which involved renaming Anglia Television Limited as ITV Broadcasting Limited and vice versa.
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All other franchises then owned by ITV Anglia plc were transferred to ITV Anglia Broadcasting Limited in December 2008.
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ITV Anglia's original ident was a silver statue of a knight on horseback.
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The ident was accompanied by a deep sombre jingle composed by Nic Rowley and remained in use until 8 November 1999, when, Anglia took the Hearts idents, which featured the stylised "A" – though in a square rather than a flag – and were used until 2002.
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On 28 October 2002, Anglia lost its on screen identity in favour of the ITV1 brand, with regional idents only before regional programming.
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