40 Facts About Juul


Juul Labs, Inc is an American electronic cigarette company that spun off from Pax Labs in 2017.

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Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.

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Juul Labs was co-founded by Adam Bowen and James Monsees and is headquartered in San Francisco.

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Juul purchased ad space in Seventeen magazine, and on the Nick Jr.

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In 2018, per an investigation by the FDA, Juul agreed to pull certain flavored cartridges from the market.

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In July 2017, Juul Labs was spun out of PAX Labs as an independent company, with Tyler Goldman, former CEO of PAX Labs, named as CEO of Juul after the spin-off.

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The subcommittee found that "Juul appears to be violating FDA regulations against making unapproved express and implied claims that its product helps users stop smoking cigarettes and is safer than cigarettes".

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In October 2019, it was reported that Juul planned to layoff approximately 500 workers by the end of 2019.

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Juul would be stepping down as an adviser and board member.

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Juul e-cigarette looks similar to a USB flash drive, and it is recharged using a magnetic USB dock.

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Juul received a US patent for its nicotine salt preparation in 2015.

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Juul pods came in eight flavors until late 2019, of which mango was the most popular.

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Juul's products have become immensely popular among teenagers, raising concerns among the public health community that long-term declines in youth nicotine use are being reversed.

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Juul use is very popular among middle school and high school students; with one in five students between the ages of 12 and 17 having seen a Juul used in school.

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In July 2019, Juul spent thousands of dollars to promote Juul as a smoking cessation to kids in schools.

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Juul made false claims about it being "completely safe" and presented opportunities for teens to become influencers for the company.

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However, Juul changed its age-verification policies in October 2018 in response to FDA pressure, with employees manually checking drivers licenses against public records for exact matches, rejecting anyone under 21 but rejecting or deterring many adults.

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Juul continues to face litigation in other states that were not part of the settlement as well as multiple private lawsuits.

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One Juul pod contains the same amount of nicotine as one to two packs of cigarettes.

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Juul pods contain a substantially greater amount of benzoic acid, 44.

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Juul's success has inspired a number of imitators, namely pod-mod devices with similar boxy designs.

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Juul filed a complaint with the U S International Trade Commission in early-October 2018 over counterfeit products manufactured by companies in the United States and China that Juul Labs says infringed on its US patents.

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In February 2019, Juul sued several companies for infringing on its trademarks, among which was a cartoon logo titled the Juul Monster.

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In May 2018, Juul started selling in Israel, which did not regulate e-cigarettes at the time.

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Juul has appealed the ban to Israel's High Court of Justice.

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Juul launched in Russia in late-2018 and launched in South Korea and Ireland in May 2019.

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Juul has been intensively marketed via Instagram and other social media.

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Juul Labs argues that its marketing is targeted at adult cigarette smokers who are looking to quit.

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Fans accounts including @Doit4Juul, which had more followers than the main Juul's Instagram account, have not closed down.

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In March 2019, it was reported that Juul was pitching itself to employers and insurers to help their employees stop smoking cigarettes.

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Lastly, the settlement requires Juul to continue its "secret shopper" program with specific rules on actions the company must take if a store sells a product to a Juul secret shopper without asking for proof of age.

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In November 2019 Juul announced they would discontinue selling mint flavored pods in the US.

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FDA commissioner Dr Scott Gottlieb expressed concern about how the Juul can be easily disguised as a USB flash drive and that the Juul delivers a high amount of nicotine.

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Juul Labs announced their support for raising the minimum age for vaping products from 18 to 21.

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Juul will continue to sell Virginia Tobacco, Classic Tobacco, and Menthol in retail stores, and noted that it will renew retail sales of its other flavors at stores that invest in age-verification technology.

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In October 2019, all federal lawsuits against Juul were consolidated into a multidistrict litigation in the Northern District of California before Judge William Orrick III.

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Investor class action lawsuits were filed on behalf on behalf of shareholders of Altria Group, alleging Altria failed to conduct sufficient due diligence prior to the company's investment in Juul, failed to inform the investors about risks associated with Juul's products and marketing practices, the mounting public scrutiny and its impact on the Altria business as well as that at times the companies public statements were false and misleading.

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Counterfeit Juul pods are manufactured in China and Juul has filed lawsuits against 30 Chinese companies.

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Juul said it would appeal and seek a stay of the decisions.

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Juul sought consulting regarding the legal and restructuring realities it faced following the order.

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