Lane Bryant Inc is an American women's apparel and intimates specialty retailer focusing on plus-size clothing.
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20 Facts About Lane Bryant
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Lane Bryant began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin.
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Lane Bryant, Inc, is the largest plus-size retailer in the United States.
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Lane Bryant, Inc is not affiliated with Lane Bryant catalog, which was spun off as a separate business in 1993.
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Widowed at an early age, and the orphaned daughter of Lithuanian Jewish refugees, Lena Bryant supported herself and her young son as a dressmaker.
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When Lane Bryant married Albert Malsin in 1909, he took charge of the business.
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Lane Bryant began supplying design pattern materials and financing for contractors.
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Lane Bryant's husband took on this challenge by convincing the New York Herald to accept advertising for their venture in 1911.
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Lane Bryant determined three types of stout women and designed clothing to fit each.
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Lane Bryant's customers were important to her, and customer relations and corporate philanthropy were high on her list.
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At her suggestion, Lane Bryant, Inc worked with the Red Cross to replace any Lane Bryant customer's wardrobe destroyed in a disaster.
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At a time when few companies offered anything more than wage, Lane Bryant offered profit sharing, pension, disability insurance, group life insurance plans, and medical benefits.
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The Lane Bryant operations were purchased in May 1982 by The Limited founder Leslie Wexner.
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Today, Lane Bryant is a large retail chain, present in many shopping centers across the United States.
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In 2004, Lane Bryant opened a flagship store in New York near Fifth Avenue.
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In 2010, Lane Bryant accused Fox and ABC of censoring their 30-second ad spot during commercial breaks for Dancing with the Stars and American Idol.
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Lane Bryant accused the networks of discrimination because they had no problem airing Victoria's Secret advertisements, with similarly clad models, in the same time slots.
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In March 2016, Lane Bryant accused ABC and NBC of banning a 30-second lingerie ad featuring the tagline "This Body", which depicted mild nudity and breastfeeding.
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In 2013, Lane Bryant announced its first designer collaboration with designer Isabel Toledo and artist Ruben Toledo.
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In March 2014, Lane Bryant announced their second designer collaboration with Sophie Theallet.
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