LBC is a British phone-in and talk radio station owned and operated by Global and based in its headquarters in London.
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LBC is a British phone-in and talk radio station owned and operated by Global and based in its headquarters in London.
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Launch of LBC saw the beginning of Independent Radio News broadcasting, as LBC provided the service to independent local radio stations nationwide.
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LBC has a like-branded sister station – LBC News – which is dedicated to rolling news, travel and weather.
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LBC was influenced by American broadcasting from his time as the BBC's New York organiser, and introduced a three-minute "snapshot" bulletin.
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LBC introduced a podcasting service called LBC Plus, and a number of premium-rate promotional opportunities to replace falling advertising revenues experienced by the radio sector.
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On 30 January 2014, LBC announced its intention to return to the DAB platform and began broadcasting nationally at 7am on 11 February 2014 under a new slogan, "Leading Britain's Conversation".
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LBC claimed to be the first radio station in the world to provide full-length podcasts for all its major shows, plus podcast-only shows and other things such as backstage interviews and mp3s sent to the show, under the name LBC Plus.
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LBC's appearance was part of the 'Big Conversation' initiative to promote government as being more accessible and in touch with the people.
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LBC has held call-in shows for politicians Nick Clegg, Jacob Rees-Mogg and Boris Johnson.
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LBC launched a call in consumer law show, called 'The Consumer Hour' in 2013.
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In September 2020 LBC relaunched The Consumer Hour, hosted solely by Dean Dunham on Friday evenings at 9pm.
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