14 Facts About LEGO Group

The Lego Group has built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

LEGO Group built an airport in Billund to facilitate the sale of Lego toys around the world.

Name "LEGO Group" is a contraction of the words Danish: "leg godt" .

In 2003, The Lego Group won a lawsuit in Norway against the marketing group Biltema for its sale of Coko products, on the grounds that the company used product confusion for marketing purposes.

Lego Group has attempted to trademark the "Lego Indicia", the studded appearance of the Lego brick, hoping to stop production of Mega Bloks.

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In 2012, it was reported that The Lego Group had become the world's most valuable toy company ahead of Mattel with a value at over US$14.

Lego Group has built eight amusement parks around the world, each known as Legoland.

In July 2005, the Lego Group announced that it had reached a deal with private investment company the Blackstone Group to sell all four parks for €375 million to the Blackstone subsidiary Merlin Entertainments.

In June 2019, The Lego Group purchased the remaining shares in Merlin Entertainments which they did not own and privatised the company.

LEGO Group was founded as Lego Media in 1996 and headquartered in London, England.

LEGO Group later produced Bionicle: Mask of Light, Bionicle 2: Legends of Metru Nui and Bionicle 3: Web of Shadows for Creative Capers Entertainment.

In October 2021, Lego Group launched a campaign named "Ready for Girls" as part of its celebration of the UN's International Day of the Girl.

LEGO Group announced its plan to remove gender stereotypes from the toy following a review of a study commissioned by the Geena Davis Institute on Gender in Media.

On 3 March 2022, during the 2022 Russian invasion of Ukraine, the LEGO Group Foundation stated it would donate approximately US$16.