Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.
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Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.
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Lego Group began manufacturing the interlocking toy bricks in 1949.
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Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932.
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In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks".
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Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased.
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Lego Group's Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children.
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In 1978, Lego produced the first minifigures, which have since become a staple in most sets.
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Lego's popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films and art work.
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In 1998, Lego bricks were one of the original inductees into the National Toy Hall of Fame at The Strong in Rochester, New York.
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Virtual models of completed Lego products are built concurrently with the writing of the user instructions.
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Since 1963, Lego pieces have been manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene .
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Lego has a self-imposed 2030 deadline to find a more eco-friendly alternative to the ABS plastic it currently uses in its bricks.
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Manufacturing of Lego bricks occurs at several locations around the world.
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In 2018, Lego announced that it will be using bio-derived polyethylene to make its botanical elements .
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Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west, as well as wholly original themes like Bionicle.
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One of the largest Lego sets commercially produced was a minifig-scaled edition of the Star Wars Millennium Falcon.
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Lego initiated a robotics line of toys called 'Mindstorms' in 1999, and has continued to expand and update this range ever since.
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Designs for these Lego prosthetics allow everything from mechanical diggers to laser-firing spaceships to be screwed on to the end of a child's limb.
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In 2002, Lego sued the CoCo Toy Company in Beijing for copyright infringement over its "Coko bricks" product.
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Lego sued the English company Best-Lock Construction Toys in German courts in 2004 and 2009; the Federal Patent Court of Germany denied Lego trademark protection for the shape of its bricks for the latter case.
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In 2005, the Lego Company sued Canadian company Ritvik Holdings Inc, which makes Mega Bloks, for trademark violation.
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In 2020 and 2021, Lego sent cease and desist letters to small toy retailers and popular YouTubers in Germany.
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In 2021, the situation escalated when Lego let a container delivered by clone producer Qman block in the harbor of Bremen for trademark infringement, and to test for contamination with dangerous materials.
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My Lego Network was a social networking site that involved items, blueprints, ranks, badges which were earned for completing certain tasks, trading and trophies called masterpieces which allowed users to progress to go to the next rank.
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The Lego Network included automated non-player characters within called "Networkers", who were able to do things which normal users could not do, sending custom messages, and selling masterpieces and blueprints.
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Spin-off of The Lego Movie, entitled The Lego Batman Movie, directed by Chris McKay was released in the US in February 2017.
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In February 2019, The Lego Movie 2: The Second Part was released, which was a direct sequel to the original film and starred Chris Pratt in the lead role.
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Lego has an ongoing deal with publisher Dorling Kindersley, who are producing a series of illustrated hardback books looking at different aspects of the construction toy.
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In 2021, Lego announced collaborations with Justhype and Adidas to produce apparel inspired by the Lego Ninjago theme.
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In May 2021, Lego announced collaborations with Adidas to produce products inspired by the Lego Vidiyo theme.
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