71 Facts About Adidas

The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1, 600 and two bottles of whiskey, became so successful that Dassler described Adidas as "The three stripes company".

In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of €1600.

Adidas sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants and was sent back with a few items to promote the company there.

Adidas was the president of Olympique de Marseille, a team Tapie had owned until 1993.

Adidas was the object of several lawsuits, notably related to match fixing at the football club.

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In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing.

Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes.

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation.

Also, on 3 May 2005, Adidas told the public that they sold their partner company Salomon Group for €485 million to Amer Sports of Finland.

The acquisition of Reebok allowed Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor.

On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider.

Adidas has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe.

In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement.

Adidas now has global corporate headquarters in Herzogenaurach, Germany and many other business locations around the world such as London, Portland, Toronto, Tokyo, Australia, Taiwan and Spain.

In January 2015, Adidas launched the footwear industry's first reservation mobile app.

The Adidas Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology.

In May 2017, Adidas sold TaylorMade golf company to KPS Capital Partners for $425 million.

Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.

One of the main focuses of Adidas has always been football kits, and the associated equipment.

Adidas remains a major company in the global supply of team kits for international association football teams and clubs.

Adidas makes referee kits that are used in international competition and by many countries and leagues in the world.

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Adidas has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches.

The Adidas Telstar was the first ball commissioned for the World Cup in 1970.

Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball.

Adidas named an official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to "The Beautiful Game" in English.

Adidas provides clothing and equipment for all teams in Major League Soccer.

Adidas has provided baseball equipment and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan.

Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s.

Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.

From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association, replacing the Reebok brand after Adidas's acquisition of Reebok.

Adidas began manufacturing cricket footwear in the mid-1970s, with their initial target market being Australia.

In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.

From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics.

Adidas previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports.

In 2007, Adidas announced its entering to the lacrosse equipment, sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.

Adidas made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell, Bryant (men), Delaware, New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)".

Materials that Adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.

Adidas launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016.

Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding.

Adidas has been involved with tennis equipment since the mid-1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith and Ilie Nastase.

Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries.

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Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014.

In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas.

In 2015, Adidas launched "Creating the New" as its strategic business plan until 2020.

Adidas has done several collaborations with well known designers, including Alexander Wang, Jeremy Scott, Raf Simons, and Stella McCartney.

Adidas later decided to use the people's almost religious adoration for the game of cricket to promote their brand.

Adidas sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon.

Adidas has a website dedicated to the Indian audience that markets and sells products to its consumers in India.

Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munchen.

Adidas has sponsored numerous players, including Lionel Messi, Zinedine Zidane, Kaka, David Beckham, Steven Gerrard, Gareth Bale, Thomas Muller, Xavi, Mesut Ozil, James Rodriguez, Iker Casillas, Arjen Robben, Paul Pogba, Dele Alli, Luis Suarez, Ivan Rakitic, Diego Costa, Mohamed Salah, Roberto Firmino, Paulo Dybala, Mats Hummels and Manuel Neuer.

Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball.

Adidas provides clothing and equipment for all teams in Major League Soccer.

Adidas has sponsored numerous basketball players like Kareem Abdul-Jabbar, Chauncey Billups, Tim Duncan, Brandon Knight, Jeremy Lin, Tracy McGrady, Iman Shumpert and present players like James Harden, Damian Lillard, Donovan Mitchell, Candace Parker, Derrick Rose, John Wall and Trae Young.

Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.

Adidas endorsed Kevin Garnett until he opted out of his contract in 2010.

In rugby union, Adidas is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others.

Adidas is the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees.

Adidas are the official match ball supplier to the Heineken Cup.

Adidas was the British and Irish Lions kit supplier from 1997 to 2013.

Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium.

Adidas has been the kit provider of Argentine women's and men's teams for over 15 years.

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In 2016, Adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade".

Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.

On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles.

Adidas has been criticized for operating sweatshops, particularly in Indonesia.

Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records.

Adidas's policy includes the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.