Reebok International Limited is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group.
FactSnippet No. 708,760 |
Reebok International Limited is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group.
FactSnippet No. 708,760 |
Reebok began distributing its shoes across the United Kingdom, which were worn by British athletes.
FactSnippet No. 708,761 |
In 1958, in Bolton, two of the founder's grandsons, Jeff and Joe Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe as a boy.
FactSnippet No. 708,762 |
In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women.
FactSnippet No. 708,763 |
Fireman bought the English-based parent company in 1984, and the following year Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK.
FactSnippet No. 708,764 |
In 1986, Reebok switched its logo from the Union Jack it had since its founding, to the vector logo—an abstract Union Flag streak across a race track—which mirrored the design of the side flashes of its shoes.
FactSnippet No. 708,765 |
One of the company's most iconic technologies, the Reebok Pump, debuted in 1989 with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O'Neal.
FactSnippet No. 708,766 |
Reebok worked with fitness professional Gin Miller in the late 1980s to develop Step Reebok, based on Miller's wooden prototype step and her ideas for step aerobics.
FactSnippet No. 708,767 |
Reebok named Carl Yankowski president and chief executive officer of the brand in 1998, replacing former president Robert Meers.
FactSnippet No. 708,768 |
Reebok signed Venus Williams after she won singles titles at Wimbledon and the 2000 Summer Olympics.
FactSnippet No. 708,769 |
Reebok became the official uniform and apparel provider for the Canadian Football League in 2004.
FactSnippet No. 708,771 |
Also in 2001, Reebok hired the Arnell Group with Peter Arnell as their lead marketing agency.
FactSnippet No. 708,772 |
Reebok acquired official National Hockey League sponsor CCM in 2004.
FactSnippet No. 708,773 |
Reebok began manufacturing ice hockey equipment under the CCM and Reebok brands.
FactSnippet No. 708,774 |
Reebok phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005.
FactSnippet No. 708,775 |
Reebok moved most of its hockey equipment lines to CCM after 2015.
FactSnippet No. 708,776 |
Reebok named Paul Harrington president and CEO of the company in January 2006, replacing Paul Fireman who was acting president since 2004.
FactSnippet No. 708,777 |
In 2010, Reebok announced a partnership with CrossFit, a fitness company and competitive fitness sport, including sponsoring the CrossFit Games, opening CrossFit studios, and introducing a line of co-branded footwear and apparel for Fall 2011.
FactSnippet No. 708,778 |
In 2011, Reebok debuted the CrossFit delta symbol on the brand's fitness apparel line.
FactSnippet No. 708,779 |
In 2013, Reebok announced another fitness partnership with Les Mills International.
FactSnippet No. 708,780 |
Reebok has additional regional offices in Panama City, Shanghai, Singapore, Taikoo Shing, and Toronto.
FactSnippet No. 708,781 |
Reebok first entered the South Korean market in 1987 and has since been making substantial revenue in South Korea.
FactSnippet No. 708,782 |
Reebok has released numerous notable styles of footwear including the 1982 introduction of the Reebok Freestyle that was manufactured and marketed for women.
FactSnippet No. 708,783 |
In 1996, Reebok signed a $50 million endorsement deal with Allen Iverson when he signed with the Philadelphia 76ers.
FactSnippet No. 708,784 |
The Reebok Nano was released in 2011 and is the first official CrossFit shoe.
FactSnippet No. 708,785 |
Reebok has partnered with Les Mills and CrossFit to produce more fitness apparel, footwear, and workouts.
FactSnippet No. 708,786 |
Reebok released the Z-Series foam, a combination of dense midsole and outsole so the foam is cushioned but not worn-down.
FactSnippet No. 708,787 |
Reebok sponsored kits for top seeded Indian Football clubs, Mohun Bagan AC and East Bengal FC .
FactSnippet No. 708,788 |
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.
FactSnippet No. 708,789 |
In 2004, Reebok entered into a deal that allows them the rights to manufacture Canadian Football League onfield jerseys, sideline gear and footwear; this deal ended in 2015.
FactSnippet No. 708,790 |
In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was taken over by parent company Adidas in 2011.
FactSnippet No. 708,791 |
Reebok shoes were featured as product placement advertising on the Nickelodeon game show Double Dare in the 1980s.
FactSnippet No. 708,792 |
Reebok hired filmmaker Errol Morris to produce a series of 30-second commercials that aired during the 2006 NFL season.
FactSnippet No. 708,793 |
Reebok signed a four-year deal to become the official shoe supplier to Major League Baseball in 2004; Reebok was given the rights to be the official uniform and apparel provider of the Canadian Football League that same year; this alliance lasted until 2015.
FactSnippet No. 708,794 |
Reebok held the rights to produce the on-ice "EDGE" Uniform System, performance clothing and training footwear of the National Hockey League in a 10-year agreement from 2007 to 2017.
FactSnippet No. 708,795 |
In 2005, Reebok signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition.
FactSnippet No. 708,796 |
Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company.
FactSnippet No. 708,798 |
Reebok signed Scarlett Johansson and introduced her own line of clothing and footwear called Scarlett Hearts, part of the Rbk Lifestyle Collection.
FactSnippet No. 708,799 |
In January 2021, Reebok released a collection of shoes based on the DreamWorks Animation franchise Kung Fu Panda.
FactSnippet No. 708,801 |
Reebok Foundation operates the "Build Our Kids' Success" program to provide US schoolchildren with physical activities before the school day.
FactSnippet No. 708,802 |